Retaining Customers Beyond Promotions

Promotions aren't the only way to enhance customer loyalty. Many consumers value their experiences with brands and the benefits they derive from products. So, how can cannabis dispensaries foster customer relationships without constantly offering discounts and driving profits to the ground??

Here are some strategies to try:

1. Introduce Microinteractions: These are small animations that make routine tasks feel special. For example, awarding badges for achieving specific goals can make customers feel accomplished and engaged.

2. Reflect Brand Culture Through Staff: Your staff is the face of your brand. Ensuring they provide excellent customer service can significantly improve customer retention. Remember, 65% of customers don’t return after experiencing poor customer service.

3. Retain High-Performing Budtenders: Your people are your most valuable business asset. Invest in their growth, wellness, and motivation to cater to your regulars. Budtenders hold significant sway over purchase decisions and cultivate valuable relationships with customers. Once such relationships are formed, customers often follow their trusted budtenders due to faith in their expertise and personal connections. Treat them with respect, provide a long-term vision within the company.

4. Foster a Sense of Community: People inherently seek a sense of belonging. So just like Nike's strategy, create an ecosystem where customers can enjoy exclusive benefits and engage in activities that cater to their interests.?

Nike's membership program offers exclusive benefits like sales, free returns, and access to specialized apps - the Nike shopping app, Nike Run Club for runners, Nike Training app for fitness enthusiasts, and SNKRS app for sneakerheads. All these cater to their specific interests, nurtured by the brand through events, free app services, special deals, guides, and other resources that support their Nike lifestyle.

Cannabis brands can replicate this strategy by driving in-store traffic and social media followers to their own mobile community. Through a custom mobile app, dispensaries can keep members engaged in one place, offering a blend of shopping, education, loyalty, and engaging experiences right from their phones.

5. Brand for a Cause: Supporting a cause not only generates good PR but also strengthens the bond between your brand and customers, inspiring loyalty.

To sum it up, while promotions can attract customers, focusing on value, improved customer experience, and community-building ensures not only their return but also their continued support throughout your dispensary's growth.

Explore our latest custom builds:

Doja

Experience added convenience with integrated shopping and rewards at Michigan's 24-hour dispensary. Easily pick up goods and redeem rewards with integration with DutchiePlus & Springbig. Download the app here.

Locals Canna House

Experience seamless in-app shopping in Spokane Valley, WA. App integrates with DutchiePlus & Springbig. Download the app here.

The New Amsterdam

Now enjoy in-app shopping at all 3 locations in Portland, Kerby, and Lakeview. Integrated with DutchiePlus & Springbig. Download the app here.

Launch your own custom mobile app in 60-90 days

Imagine shopping with a touch of fun, right at your fingertips - that's the power of a fully branded mobile app. The app is complete with full integrations, customized UI/UX, its own marketing and analytics dashboard, and unlimited upgrades.

Book a demo or visit www.digitalawesomeapps.com to learn more.

Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business & marketing decisions pertaining to their own dispensaries and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.