Retaining Clients and Attracting Prospective Clients

I have worked for some of the largest corporations in the world over the past 25 years and I have been invited to all types of networking events, dinners, cocktail hours.  In addition, I have been a part of the coordination for similar events to attract prospective clients and to entertain current clients.  Many of the external events were very typical, conservative and didn't have that appeal for me to spend my after work hours as a guest.

Relationships are not developed over the telephone, but cultivated face to face.  However, those relationships move to another level in a social setting.  What are you doing to create that differentiation for your events as a company, event planner or just an executive like me that previously had to plan events on my own or with administrative support?

Think outside of the box, create memorable experiences for your prospective clients and current clients to change their schedules to make it their business to attend your events.  Unfortunately, many events do not drive that urgency to change social calendars.  

How do you retain clients and attract new clients?   You can retain and attract clients through sporting events, VIP/exclusive experiences, interactive experiences, upscale dining venues, cocktail hours with a unique twist (mixologist, cigar roller, etc.).  The challenge for these types of experiences is the HOW, WHO, WHEN...  How do I put these experiences together, Who is going to help "me" internally/externally and When can I find the time to research, negotiate, invite guests and make sure the venue will meet and exceed our corporate guests/VIP expectations.

I would highly encourage you to think carefully about your strategy for client entertainment and how to really execute the most memorable experiences.  You can always do this on your own.  However, there are options that can help you at no additional cost supporting you if you have no bandwidth or if you prefer to ask for help for aspects of the planning and execution process.   Kapow is one of those options and the only Event Marketplace to meet all of your needs.

Kapow’s curated marketplace offers an efficient way for companies to book client events across the country online in real-time. Similar to an Uber or Airbnb, Kapow uses technology to simplify an otherwise "clunky" process through online tools that cover events from start to finish. In less time than it takes to drink a cup of coffee, you can book memorable experiences like fantastic dinners, to VIP client experiences, to fun, engaging outings, to unreal sporting events.  And the best part - there is no cost to you, since venues pay Kapow a marketing fee.

Larry Kaufman is the General Manager for Kapow in Chicago (www.kapow.com) and a published and recognized National Speaker about LinkedIn: https://www.dhirubhai.net/in/larrykaufmanlinkedinspeaker