RetailWire Weekly Recap - March 20, 2023
FEATURED RESOURCE
Get your copy of this guide?for answers to crucial questions brands should answer before opening a new location.
New university research recommends a more data-driven approach to in-store merchandising, similar to online.
A study finds 69 percent?of retailers treat returns as a cost of doing business; only 19 percent have?a strategic returns program.
New Adobe study shows online sales tend to benefit from rainy and windy conditions, although the impact can be positive or negative depending on the?geography.
领英推荐
BJ’s Wholesale Club members will soon find something new when shopping at any of the chain’s nearly 240 locations — robots.
Kroger?will now deploy three autonomous box trucks to transport orders from a CFC?in Dallas to local stores for delivery or pickup.
"I’ve been preaching for quite some time that traditional merchandising and category management needs reinvention. Perhaps this is one of the answers.
Building a basket based on a shopper’s intent and familiarity with a store’s layout is absolutely a path worth considering. With the assistance of tools and data like those described in this research, it will serve to place items more appropriately and inspire consumer purchase behavior.
In fact, I wouldn’t limit this to brick-and-mortar settings. Rather than a “search” bar on a website that directs shoppers to a specific item or group of similar items, why not offer consumers the opportunity to be inspired by asking the question, “What occasion are you shopping for today?” This will drive basket growth, increase loyalty, and eliminate frustration of shoppers who find they missed placing a needed item in their basket."
That’s an excellent correlation analysis. Retailers may not be able to do anything about the weather, but this is helpful for “normalizing” otherwise trackable performance results — by correcting any other tested variables for weather-related effects.
?RetailWire Quick Links:
FRONT PAGE??|??DISCUSSIONS??|??RETAIL NEWS??|??RESOURCES??|??BRAINTRUST??|??MARKETING??|??ABOUT