Retailers : improve your performances with Mobility Intelligence

Seiki’s Mobility Intelligence - an answer to retailers challenges

Seiki ’s experts and scientists hold several core values that guide their work and contribute to the advancement of knowledge in terms of Mobility Intelligence.

Among our values : deep curiosity, maintaining objectivity in the research and analysis, integrity, skepticism, collaboration, openness and sharing. The main goal being the positive impact on society while continuously learning.

Through innovative data analysis techniques and advanced algorithms, we have unveiled insights into human mobility patterns and customer behavior.?

This breakthrough not only revolutionizes our understanding of how people move and interact with their surroundings but also paves the way for unprecedented advancements in optimizing retailers networks, urban planning and sustainable urban development.

Retailers face many challenges

Retailers face several challenges in today's dynamic business landscape. Some of the key challenges include changing consumer behavior.

Consumer behavior is constantly evolving, driven by factors such as shifting demographics, changing preferences, and advancements in technology.? Retailers must adapt to these changes by understanding customer needs, providing personalized experiences, and offering seamless multichannel shopping options.

For instance, it appears that omnichannel Integration is paramount : the integration of online and offline channels presents a challenge for retailers.? Creating a seamless shopping experience across multiple touchpoints, such as physical stores, websites, mobile apps, and social media, requires significant understanding in technology, infrastructure, and data management. Seiki 's Mobility Intelligence aims at making this at Retailer's fingertips.

These challenges highlight the need for retailers to embrace innovation, adapt to and understand changing consumer expectations, leverage technology, and develop customer-centric strategies to thrive in a competitive marketplace.

Mobility Intelligence as a decision making tool

Understanding yesterday, today and tomorrow’s customer journey outdoors is essential for optimizing the catchment area for retailers. It provides insights into how potential customers interact with the outdoor environment and make decisions related to their shopping behavior.?

By comprehending the customer journey, retailers can tailor their strategies to effectively reach and engage with their target audience.?

Optimizing Point of Sales networks

Thanks to the Mobility Intelligence, retailers can gain valuable information about customer behavior patterns. This includes understanding how customers move around outdoor spaces, what routes they take, how much time they spend in every point of interest and what attention or recall rate they have at any moment. This basically includes factors that influence the retailers decision-making process. For example, if customers tend to frequent certain areas or landmarks before shopping, retailers can strategically position their stores or advertisements in those locations to increase visibility and footfall. Mobility intelligence answers precisely this.

Brand touchpoints

Understanding the target customer journey allows retailers to identify key touchpoints and moments where they can engage with potential customers effectively.?

By mapping out the journey, retailers can determine the best locations for advertising, promotional activities, or other marketing initiatives. They can target specific areas along the journey to capture the attention of the right audience at the right time, increasing the likelihood of converting them into customers.

Opening new points of sales

The transparent mobility analysis outdoors provides insights into the geographical reach and catchment area of retailers. By studying how far customers are willing to travel and the routes they take, retailers can determine the extent of their market and optimize their catchment area accordingly : implanting new point of sales at the right place and at the right moment. This analysis helps retailers make informed decisions about opening new stores, relocating existing ones, or adjusting their marketing efforts to maximize their reach and customer base.

Competitive advantage?

Understanding the customer journey outdoors can reveal insights about customer preferences and the competition's strategies.? By observing where customers tend to go before or after visiting competitors' stores, retailers can identify potential opportunities for differentiation.?

For example, if customers often visit a nearby coffee shop after shopping at a competitor's store, a retailer could take it into account to establish a strategy to enhance the overall shopping experience and attract customers.

Hot Mobility Data & Real-time information

Mobility intelligence is not a static concept.?It evolves over time due to changes in consumer behavior, seasonal variations, or shifts in urban development.?

By continuously monitoring the target customer journey, retailers can adapt their strategies and catchment area optimization efforts to stay relevant and responsive to customer needs. This allows them to proactively adjust their offerings and marketing tactics based on the evolving dynamics of the outdoor target journey.

Seiki's Mobility Intelligence - an answer to Retailers challenges

Understanding people’s mobility patterns is crucial for optimizing the catchment area for retailers as it provides valuable insights into customer behavior, enables targeted marketing efforts, facilitates catchment area analysis, supports competitive advantage, and allows for real-time adaptation.? By leveraging this understanding, retailers can enhance their visibility, attract more customers, and ultimately improve their overall business performance.

Jaafar Elalamy , Managing Director at Seiki

[email protected]

www.seiki.co