Retailers Do This to Get More Social Media Followers and Sales in 2024!

There is a new way that brands are attracting more social media followers, engagement, and sales that you can easily replicate within your marketing strategy.

This strategy can be used also by shopping centers, entertainment venues, restaurants….anyone that has an online store or app.

Here is where I got the idea:

An online store called RedKangaroo in the USA just announced that they have added a feature that offers discounts on products to customers who promote them via social media or text messages.

They are the?world's first e-commerce store that generates organic growth for brands by giving discounts on products simply based on customer actions such as:

• Following their official social media accounts… or
• Posting about their brand… or
• Texting friends and family.

Brands that sell their products on this platform can choose the action they want the customer to take before getting the discount.

They added a button below each product called Social Media Coupon.

Here is an example of a message customers get when clicking on the button:

?Just text your friend with a referral link and you both get x amount of dollars?OFF instantly”.

Why you should replicate this strategy: ?

There is nothing better than word-of-mouth marketing!

Organic growth strategies continue to far outweigh anything else, with?a?March 2023?survey by 德勤 finding that 71% of CMOs prefer this approach to anything else.

Clearly, this is crucial for brands because it gives them a direct connection to their fans, with immediate and significant results such as:

• New customers
• Increased brand awareness,
• Reduced churn
• Added revenues
• Increased foot traffic.

?

This is what Balaji Krishnan , CEO and founder of RedKangaroo said:

"RedKangaroo is the next generation of e-commerce stores, especially for emerging brands. Our free, unified store for DTC brands empowers customers to promote products and brands they love and feel the love back with our social discounts. Consumers get to see how much their voice is valued, while brands can bypass traditional marketing with low credibility and unknown ROI to instead rely on their biggest fans to fuel true organic growth."

Take action!

Get on this emerging trend fast before everyone does.

Share this idea with your marketing team so you can inspire them to add a similar feature to your online stores or apps.

And if you are in the USA then it’s easy for you, just sell with RedKangaroo.

I like this idea, do you?