Retail space and e-Commerce

“... This created a bubble, and like housing, that bubble has now burst,”

The article from Bloomberg describes that the trend we see now in retail space confirms how fast e-Commerce is gaining market share. But, what to say about the Customer Experience? Customers will continue visiting the stores if a good product and a good price is available.

Renovations in store areas and malls, with innovations in technology that makes available the proper information to visitors (like product details, promotions, discounts) will improve the Customer Experience and neutralize the temptation to go via Web.

While the article is clear about the trend, lacks to mention alternatives to compensate the risk.


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