As Pokemon Go has taken the world for a nostalgia spin, retailers are trying to figure out how to best leverage the pseudo-augmented reality game to lure customers.

Meanwhile, as Amazon's shines on brighter than ever, Apple sales are sinking and shrinking. 

Apple Re-calibrates Global Markets 

• Apple's iPhone-dependent quarterly profit dropped 27% in its fiscal third quarter.
• Apple shipped only 1.6 million Apple Watches during the quarter, down 55 percent from a year earlier, when the device initially launched, according to IDC. Analysts believe the company sold about 12 million of them last year.
• Apple shipped 5% to 8% fewer computers during the second quarter compared with a year ago, according to estimates from IDC and Gartner.
• ASUS is gaining ground on Apple's MacBook sales. 
• Apple's CFO said Apple saw growth in important markets such as: Russia, Brazil, Turkey, India, and Canada.

Apple in China 

Apple has seen a 33 per cent drop in revenue from Greater China year-on-year, according to its Q3 2016 results

• Apple is now 5th behind local brands in China as iPhone sales decline. 
• Apple has saw revenue globally decline by 14.6 per cent to $42.36 billion from $49.6 billion a year earlier.
• Apple reported a 26% year-over-year decline for revenue in China, while its Asia Pacific revenue dropped 25% year-over-year for the first three months of the year.

The one bright spot for Apple is its "services" unit, such as iTunes and the App Store accounting for $6 billion in revenue, and now being Apple's second biggest source of sales

Apple Given Green Light in India 

With news that Apple is clear to open first retail stores in India, and being effectively blocked by regulators in China, India now becomes a key focus for growth. 

Apple gets a 3 years exemption from the rule that states that stores cannot exclusively sell their own products without sourcing 30% of its products locally. Apparently,  Prime Minister Narendra Modi's government will allow "cutting-edge" western companies special status that will allow them to do so, according to Bloomberg.

• Meanwhile, iPhone sales in India in the first three quarters of the current fiscal year had grown 51% from a year ago. 

Last Words

Even with a 15% decline stocks remain bullish as Apple performed better than expected. To read more of my insights on retail go here. 

• Oppo, Vivo and Meizu out-price Apple in China. 
• Apple likely to rev up its back-to-school promotions to compensate for global decline. 

Apple continues to increase its spend on R&D despite revenue decline.

Does the world still need Apple any more? What can be Apple's next big product or market?