Retail Rockstars is BACK ??

Welcome back to Loyal Guru’s Retail Rockstars roundup!

At?Loyal Guru?we believe that retail is more than just a transaction; it's an art form, a science, and a community. Our goal with the Retail Rockstars Newsletter is to celebrate the trailblazers who are reimagining the retail experience, creating meaningful connections with customers, and driving innovation in the industry.

We're happy to introduce you to this week's Retail Rockstars:

?? Miha Deu, Head of Online Sales at SPAR International Slovenia

?? Rachel Eyre, the Chief Customer and Marketing Officer at Morrisons

?? Emily Mallahan, Vice President of Marketing & Retail Technology at Certco Inc.

?? Richard Linley, Head of Digital Marketing at Holland & Barrett

Buckle up and get ready for an exciting journey.

[LOYALTY DATA SHEET] ENJOY THIS FREE RESOURCE

Tech features that power a differentiated & engaging loyalty program to keep your retail customers coming back for more.

Miha Deu: Leading SPAR Slovenia's Online Sales revolution

In the ever-evolving world of online sales and retail, Miha Deu leads the digital transformation of SPAR Slovenia as the Head of Online Sales. With over 2 decades of experience in project management, sales, and marketing, he's a seasoned professional known for his results-driven approach.

Miha's career shows his ability to solve problems and translate creative ideas into reality. Over the years, Miha has been involved in various projects spanning different industries, all focused on establishing and enhancing online sales channels. In May 2015, Miha embarked on an important role at SPAR Slovenia as Head of Online Sales with a seemingly straightforward mission: to establish online grocery sales. This mission was far from simple, but Miha's determination and strategic vision was behind the successful launch of SPAR Online in 2018.

SPAR is a well-established, trusted, top of mind brand in Slovenia, with a 30-year history on the market. This facilitates our online marketing when promoting products, and also assists our purchasing department’s efforts to acquire competitive products at competitive prices.

Miha's personal responsibility for optimizing online logistics and order preparation processes has been pivotal in making SPAR's online grocery model profitable.

With profit margins getting thinner, the need for automation and optimizations in every single process of e-commerce is becoming crucial

Miha Deu's journey in the realm of online sales is a remarkable tale of innovation, leadership, and unwavering commitment.

Rachel Eyre: Pioneering customer-centric leadership at Morrisons

Rachel Eyre , the Chief Customer and Marketing Officer at Morrisons , is known to have made a remarkable impact in just 2 short years at the company. Her role encompasses many responsibilities, including customer service, brand and product development, marketing, pricing and promotions, digital initiatives, customer experience enhancement, insight-driven strategies, and public relations. Prior to her tenure at Morrisons, Rachel held significant roles at Sainsbury’s, where she contributed significantly to the organization's growth and innovation.

One of Eyre’s goals in leading the marketing function at Morrisons, a role she took on in April 2021, has been to build a “braver” brand, which is unafraid to shout about what sets it apart. Speaking exclusively to Marketing Week, Raquel said:

Morrisons is a brand with heart and soul, I think we had been playing it a bit too safe.

In 2023,?Morrisons?launched their new brand platform, "More Reason To Shop At Morrisons" and their new loyalty scheme, Morrisons More.?

Rachel's leadership style is characterized by bravery, resilience, and boundless energy. She is deeply committed to customers, colleagues, the business, and all stakeholders, consistently striving for excellence.

Rachel Eyre's influence on Morrisons and the broader retail landscape is profound, setting the stage for a future defined by customer-centric leadership and impactful innovation.

Richard Linley: Pioneering profitable growth in digital marketing at Holland & Barrett

Richard Linley , Head of Digital Marketing at Holland & Barrett is known for being a highly knowledgeable, commercially focused and super motivated leader in the digital marketing space. Being performance and results driven, Richard approaches his work with an entrepreneurial mindset. This perspective fosters a keen focus on identifying the most efficient channels to market, leading to optimized outcomes.

With a career that has spanned both client and agency sides, Richard has proven his ability to drive profitable growth through various key acquisition channels. His track record reflects a results-oriented approach, marked by efficiency, innovation, and transformative thinking. At the heart of Richard's achievements lies a strong emphasis on analytics and data utilization. He leverages data insights to inform decision-making, optimize strategies, and achieve tangible results. This data-centric approach has been instrumental in his success throughout his career.

He also excels in devising comprehensive and integrated strategies across the digital marketing spectrum. His expertise covers PPC, SEO, affiliate marketing, display advertising, influencer partnerships, social media marketing, and CRM, creating a holistic and effective approach.

According to the UK eCommerce Index, Holland & Barrett is one of the retailers that sets the standard for best web experience.

We are an omnichannel retailer and have invested c. ￡30m in recent years in technology that has transformed our online and mobile propositions. Our website is now fully integrated with our network of high street stores providing an easier and more seamless shopping experience for our customers.

Richard's work demonstrates that he not only understands the nuances of digital marketing but also excels in translating that understanding into tangible, profitable results.

Emily Mallahan: Elevating retail technology for over 2 decades

In the ever-evolving landscape of retail technology, Emily Mallahan, MBA shines as a proven leader with a remarkable career spanning over 20 years.

In November 2021, Emily Mallahan embarked on an exciting new chapter in her career when Certco Inc. welcomed her as a valuable addition to their team. Certco CEO Amy Niemetscheck expressed genuine enthusiasm about Emily's arrival, emphasizing the pivotal role she would play within the organization.

Her journey talks to her ability to drive revenue, strategize, and leverage technology for profound impacts on retail businesses. One of Emily's standout skills is her capacity to harness technology and data science.

A self-starter at heart, her leadership style is marked by effective problem-solving and the adept formation of cohesive, high-performing teams.

Emily's mission at Certco involves collaborating with internal advertising, sales, and procurement teams to unlock previously untapped potential in consumer packaged goods (CPG) offerings for independent retailers.

Her more than 25 years of experience in the grocery space make her uniquely qualified to tackle any challenge, and her impact at Certco promises to be significant.

That's it for this week!

?? Want to get an intro to more Retail Rockstars next Wednesday?

?? Send us your Retail Rockstar suggestions, we’d love to hear them! Get in touch via?[email protected]?or DM us at?Loyal Guru.

Credits to:?www.loyal.guru