The Retail Revolution: How Reynolds is Helping Canadian Dealers Operate Differently

It’s been a little over two years since I was named Chief Customer Ambassador, a new position for Reynolds and Reynolds. Since then, I’ve been able to get some face time with a number of dealers. There’s nothing quite like seeing dealers in person to better understand the challenges they’re facing and discuss how Reynolds can be a partner to help them navigate the changing automotive landscape.

Last month, I got the opportunity to travel to Canada for a Reynolds roadshow. The two-day event took place in Winnipeg, Manitoba. During the show, a team of Reynolds experts demonstrated the continued evolution of the Reynolds Retail Management System. I also had the chance to share some thoughts on where the automotive industry is headed and how dealers can prepare for what lies ahead.

One of the areas we focused on was reconditioning. When it comes to the recon process, most dealers have more questions than answers. How long does it take? What causes the most bottlenecks? How can we be more efficient? In our featured presentation, variable operations specialist Jason McArthur talked about ReconTRAC? , a Reynolds acquisition which allows you to fully automate dispatching a vehicle through recon.

On the fixed operations side, we walked through how you can serve more customers and increase profit without changing your hours of operation. Efficiency is the name of the game. With GoMoto service kiosks, dealers can reduce check-in time, free up advisors to focus on more profitable tasks, and meet customers where and when they prefer.

We also spent some time discussing the current state of the car buying process and how it’s evolved. Today’s car buyers can be online, in-store, or both, making every purchase journey unique. With Gubagoo , dealers can interact with customers across any channel—chat, text, Messenger, you name it. And our recent acquisition of deskit? allows dealers to negotiate with confidence—working one deal, presenting multiple payment options, and using numbers that are consistent and accurate to the penny.

We’re entering a new chapter. If dealers want to keep up with the pace of change, it’s time to operate differently . It’s time to break down the barriers between online and in-store. To realize that online retailing is retailing, period. To work one deal—from chat to signature. Let’s create the retail revolution together.