Retail Resource to Excel Through the Massive Disruption Happening in the Retail Sector

It is humbling to see so many people resonating with my new book: The Ultimate Retail Manual. It brings me great joy to share the knowledge that I gleaned during my thirty-year tenure within the retail sector as an executive leader with others. I wrote the book to assist other retail/business leaders with adjusting, adapting, and acclimating to the New Retail Ethos we are experiencing in the retail sector.

"In addition, the retail manual has an international presence that is resonating with readers in India, Germany, Mexico, UK, Ireland, Canada, and Australia."

I am feeling immense gratitude today for my first book sales in France and Italy. What an honor to share The Ultimate Retail Manual with other countries around the world. In addition, the retail manual has an international presence that is resonating with readers in India, Germany, UK, Mexico, Ireland, Canada, and Australia.

I have always felt that it is our responsibility to "help others" through our knowledge, perspective, and experiences. It brings me great joy to assist retail leaders and business leaders with the knowledge that I gleaned from my 30-year tenure in the retail sector.

Here are several reviews from readers who are truly executing and utilizing the strategies outlined throughout the book.

"The Ultimate Retail Manual"- each section of my paperback copy has underlined sections and handwritten notes in the margins. I found the chapters on Training & Talent Retention very useful. After reading chapter 5 on "Revenue Deterrents"- I discovered an overlooked previously untapped "lucrative revenue source" for my organization. Although called the "retail manual, from my experience it is a manual with invaluable advice & strategies for leadership and professionals, no matter the industry."

"This book reads more like a handbook than a textbook, although it could easily be a text for an independent study course.McNulty uses a ton of examples from his experiences to illustrate principles he suggests.

Several themes pervade the book:

1. Work ethic is huge; don’t expect much to happen without it.

2. Be up-front, kind and civil with all people all the time.

3. Communicate and cooperate with everyone.

4. Never burn any bridges.

The book is organized into 25 chapters, each on target aimed at a limited topic. Most chapters are a 10 to 15-minute read, with time to highlight or note salient points. The chapter content does not wander. It stays focused, has a lot of specific detail and is eminently practical with the step-by-step organization. The book pays attention to hiring, firing and managing employees. It is equally detailed in terms of the layout of the store, cleanliness and other environmental factors.

Positive interaction between employees and customers is a major theme in the book. Nothing is overlooked: displays, the store entrance, the parking lot, carts, lighting, signs, pricing goods and handling complaints. Company and store culture is stressed at every turn and McNulty pushes integrity. The author realizes that business is really based on positive interactions between different people, and everyone working is a part of a team."

"If you want a detailed guidebook to properly run your retail operations and create loyalty, not only for your customers but for your Team Members, this is the book for you. It's full of valuable insight and written from a place of experience. Jeffrey's authenticity and clear "been there, done that" approach ensures that the best practices outlined in this book will bring you retail success. Whether you're just starting off your retail career, or you've been in this world for many years, you will derive great benefit from this book."

"This is truly one of the very best business books I have read in a very long time. A fabulous guide for the digital retail evolution, and a first-class manual on how to be a better leader, recruiter, and positive culture builder for your organization. This is an easy read that whether you are a seasoned veteran or beginning your career, you should acquire and learn from in order to continue to grow!"

"The stellar results highlighted throughout the retail manual were achieved through rigorous in-store testing which provides readers with "empirical results" as opposed to "theoretical ideas."

With the retail sector experiencing massive disruption, many readers are conveying to me that the manual is helping them to navigate this recorrection while implementing the 10-pillar strategies. The manual was created through massive experimentation of the principles contained within. The stellar results highlighted throughout the retail manual were achieved through rigorous in-store testing which provides readers with "empirical results" as opposed to "theoretical ideas."

"It appears that the predominant coverage of the retail sector is severely slanted towards the negative while ignoring the positive."

There are numerous influencers who are committed to expressing the Retail Apocalypse narrative while ignoring the surfeit of positive developments happening within the retail sector. I have always believed in an "EVEN EXCHANGE OF ENERGY" that provides all parties with fairness and satisfaction i.e. "Fairness is the currency of decency." I believe in sharing the positive developments happening within the retail sector as well as the unfavorable. It appears that the predominant coverage of the retail sector is severely slanted towards the negative while ignoring the positive.

There are numerous retailers who are staunchly defying this doom and gloom sentiment by excelling during this tumultuous environment e.g., Home Depot, Lowes, Target, Walmart, Costco, TJMaxx, Kroger, BestBuy, Publix, and Wegmans. I am extremely optimistic about the future of the retail sector! During this transition, many sub-par retailers will reduce their footprint or disappear altogether. However, after this recorrection has taken place, the retail sector will provide an environment that is slimmer, seamless, experiential, and accommodating.

I just received an inquiry from a major retailer that is interested in purchasing the manual for all of its employees and leaders. This retailer is focusing on investing in its employees/leader's growth. My sincerest intention for writing "The Ultimate Retail Manual" was to provide an invaluable resource for all retail/business leaders to assist with drastically shortening the time required to become a "best in class" retail organization.

In addition, I have 13 collegiate institutions that are interested in adding the manual to their curriculum. I am super excited to assist the next generation of retail/business leaders with their aspirations.

It is my pleasure to share this knowledge with others through this creative medium. I felt compelled to write this book because I remember the feeling of being utterly overwhelmed by the breadth of knowledge that is required to become a true servant leader in a retail or business environment.

I look forward to hearing your successes and your thoughts on the retail sector.

Amazon Book: https://www.amazon.com/dp/1732565414  

Facebook: https://www.facebook.com/TheUltimateRetailManual

 EMBRACING CHANGE IN THE RETAIL SECTOR