Retail Insights #4

Welcome to our edition of Retail Insights; a platform highlighting the latest retail trends, strategies and expert advice to help businesses and individuals stay informed, inspired and ahead of the competition.

特易购公司 develops retail media offer with two key appointments.

Tesco?has revealed two key appointments to its retail media offer, Tesco Media & Insight Platform. The retailer announced Steve Edwards, will join in the newly created role of head of agency. Edwards joins from 亚马逊 where he was head of UK agency development. Tesco said Edwards will use his experience “to develop and cement partnerships with agencies” seeking to use the potential of retail media to drive value for clients.?Russell Franklin is also joining as head of client business development. Franklin joins from Pinterest where he was a lead client partner for emerging clients. Franklin’s has been tasked with expanding the role of Tesco Media among a broader range of clients, including non-endemic advertisers.?

Asda announces new retail media division.

Asda has partnered with software company SMG as it launches a new dedicated retail media unit.

Called LS Eleven Media Services, the new unit will form a “fully integrated media services business”. LS Eleven Media Services was introduced to major suppliers earlier this year.

The unit will use the wealth of first-party customer data now being generated by Asda’s loyalty scheme, Asda Rewards. Asda claims this will provide brands with a more customer-centric media planning experience and a “more connected omnichannel experience.”??

Asda pointed to its clear growth strategy and its growing proposition across large stores, convenience and food partnerships and its leading rewards programme, as exciting opportunities to work with brands and deliver more relevant advertising campaigns to customers.

Lidl in Deutschland to enhance loyalty scheme.

The Lidl Plus app will be getting an update, so that in-app coupons no longer need to be activated to be redeemed at the checkout. Discounts offered via the app will automatically be applied to shoppers' baskets upon scanning their Lidl Plus QR code.

Albert Heijn Premium celebrates one million users.

Albert Heijn Premium, the retailer’s paid-for loyalty scheme celebrated the major milestone. Subscribers save an average of €84 annually through personalised offers, deeper discounts and savings of 10% on organic products and AH Terra, a private label range of plant-based products. New users can trial the service for free for a month, while for May, new subscribers can win a shopping bag worth €1,500.? To celebrate the milestone, subscribers can benefit from a €5 discount on a bouquet, extra discounts and the chance to win shopping worth €1,500.

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