Retail dominance decoded: Playing the big league yet?
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Love him or hate him, Novak Djokovic is the undisputed king at the tennis court that can't seem to be dethroned.
Despite facing tough challenges from younger, more agile rivals like 18-year-old Dino Prizmic, Djokovic just keeps on outperforming his competition.
Sounds familiar?
Just like Djokovic's grip on the world of pro-sports, 亚马逊 and eBay keep on dominating the retail game. No matter how many nimble retailers enter the market - many of whom surpassing the giants in terms of fresh, innovative new ideas - these behemoths maintain their lead without breaking a sweat.
But what's their secret sauce? Let's hear from an expert!
In our latest episode of Growing Ecommerce – The Retail Growth Podcast, Mike Ryan sat down with Vinny O'Brien . A seasoned player from the ecommerce big leagues, with a playbook full of strategies from his days at eBay and his current role guiding D2C brands through the competitive online retail landscape.
Here are some of Vinny's insider insights on the lessons small retailers can learn from the big players to stay ahead in the fast-paced ecommerce race:
???? ???? Embracing marketplace differences
Navigating the ecommerce landscape requires a keen understanding of various markets. For example, eBay operates significantly different between the US and EU markets, from consumer behaviors to regulatory environments.
In the EU, the diverse languages, cultural nuances, and legal frameworks demand a more localized approach. For smaller retailers aiming to expand their footprint, crafting strategies that resonate with distinct local market trends and tastes is key.
?? Amazon's tough love
Amazon sets the bar high for efficiency and customer service, offering a masterclass for small businesses diving into ecommerce. By selling directly on Amazon, retailers can learn the ropes of efficient processes and top-notch customer care.
While Amazon's vast audience is undeniably attractive, the real win for small retailers is the experience gained from operating within such a rigorously optimized environment. From managing inventory to mastering customer communication, all under the watchful eye of the world's leading online retailer.
?? The agility imperative
Innovation is not about keeping up; it's about leading the way. Navigating various crises since their inception, Amazon and eBay have shown time and again that being quick on your feet is essential in the word of ecommerce.
For the smaller retailers, this is a golden nugget of wisdom. Being small gives you the upper hand to try new things, see what sticks, and make changes without a lot of red tape. It's all about trying out new ideas, learning from what happens, and tweaking your game plan.
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?? The untapped potential of Connected TV
With a significant chunk of online time in the US dedicated to video platforms, the opportunity for retailers to engage audiences through Connected TV (CTV) and video content is immense.
Crafting compelling video content allows brands, especially smaller ones, to capture audience attention in ways that traditional online tactics cannot. This unique avenue for engagement offers a chance to stand out and connect with consumers on a deeper level.
?? Brace yourself for the big league
Make no mistake: these four insights are just the beginning.
Join us as Vinny O'Brien offers a masterclass on what sets the big players apart and how to achieve sustainable profitability in online retail!
From pro sports to the ecommerce giants: Miami HEAT's slam dunk!
What happens when a big player on the court joins the ecommerce big leagues?
That's exactly what the Miami HEAT experienced during their nail-biting run to the NBA Finals. Together with Smarter Ecommerce (smec) , the HEAT turned the excitement of the playoffs into a win-win, driving a stellar +70% jump in their online revenue.
How did they do it? It was all about getting the mix right – blending the latest in Google Ads, like Performance Max, with tried-and-true Search and Shopping campaigns.
?? Dive Into the Miami HEAT Case Study
Grab a front-row seat to the Miami HEAT's winning strategy that's not just about selling merch; but about connecting with your audience on a whole new level.
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eCommerce Strategist & Consultant | RETHINK Retail 2024 Top Expert | Producer for RWM Commerce Watson Weekend Podcast | Head of SponsorShip RMW Commerce | The V Spot Host
8 个月Watershed moment. Mentioned in the same breadth as Novak (I am an RFed fan but I'll let it slide) and Miami Heat ... Mike Ryan is so impressive as a figurehead. Unbelievable insights but not so entrenched in his own beliefs. This in part is what i think makes his excellent. I don't think I have ever seen him say, no, you're wrong. It is such a brilliant quality. A naturally curious person makes for great conversation.