Retail Channels...

This post is on?#RETAILCHANNELS…

The ever increasing retail formats in offline and online platforms is making the lives of manufacturers and suppliers difficult. With the convolutions of innumerable traditional trade channels, the last few years have seen the emergence of plethora of new retail formats both in modern trade (e.g. supermarkets, hypermarkets, convenience, discounters etc.) as well as in e-commerce (e.g. pure players like Flipkart, Bigbasket, Blinkit etc., online D2C brands like Boat, Wakefit, Grameen etc., hybrid click & mortars like Spencer’s, Tanishq, Lenskart etc.). It is clear that consumers’ constant interaction with online and offline mediums is disrupting multi-channel configurations, but it is still not clear what form this disruption would take, how long it would last or what new multi-channel configurations would emerge. Hence, day by day, managing retail channels is becoming the single most critical factor for the success of an organization.

In this complex business environment, few fundamental questions are: How to classify retail channels? How to develop a robust?#retailchannelstrategy? What is?#channelcategoryplanning??

To answer these questions and to implement channel-category strategy flawlessly, organizations need to develop a specialised set of employees on retail channel capabilities. Companies with sharp channel capabilities would certainly experience significantly improved business results and a leading edge over competitors.