Resume Must-Haves: 10 Essential Skills for Digital Marketing Professionals

As a digital marketer, it's essential to continuously update and expand your skill set in order to stay competitive in today's fast-paced and constantly evolving digital landscape. Whether you're just starting out in your career or looking to take your skills to the next level, here are 10 skills that every digital marketer should have on their resume:

1. Search engine optimization (SEO): Digital marketers should have a strong understanding of how to optimize websites and content for search engines in order to increase visibility and drive traffic. This includes keyword research, on-page optimization, and technical SEO.
2. Pay-per-click (PPC) advertising: PPC advertising is a crucial aspect of digital marketing, and marketers should be well-versed in platforms like Google Ads and Bing Ads. This includes understanding how to create effective ad campaigns, target specific audiences, and measure the success of campaigns.
3. Content marketing: Creating valuable, relevant, and consistent content is key to attracting and retaining customers. Digital marketers should be skilled in creating various types of content, including blog posts, ebooks, social media posts, and videos, and be able to develop and execute a content marketing strategy.
4. Email marketing: Email remains a powerful marketing channel, and digital marketers should have the skills to create and send effective email campaigns. This includes understanding email design, subject lines, and segmentation, as well as being able to measure the success of campaigns.
5. Social media marketing: Social media is a key part of any digital marketing strategy, and digital marketers should have a strong understanding of how to use platforms like Facebook, Instagram, Twitter, and LinkedIn to reach and engage with customers. This includes creating and scheduling social media posts, running paid social media campaigns, and analyzing social media metrics.
6. Analytics and data: Digital marketers should be able to collect, analyze, and interpret data from various sources, including website analytics, social media metrics, and email marketing reports. This helps them understand what's working and what's not, and make informed decisions about their marketing efforts.
7. UX/UI design: User experience (UX) and user interface (UI) design are important for digital marketers, as they help create websites and marketing materials that are visually appealing and easy to use. Digital marketers should have a strong understanding of design principles and be able to use tools like Adobe Creative Suite and Sketch.
8. Video marketing: Video is becoming increasingly important for digital marketers, and being able to create and edit videos for various platforms is a valuable skill. This includes understanding how to create compelling video content and how to optimize videos for different platforms, such as YouTube and Instagram.
9. Influencer marketing: Influencer marketing involves working with social media influencers or industry experts to promote products or services. Digital marketers should have a strong understanding of how to identify and work with influencers, as well as how to measure the success of influencer campaigns.
10. Project management: Digital marketing campaigns often involve coordinating efforts across various teams and departments, and digital marketers should have strong project management skills to ensure that campaigns are completed on time and on budget. This includes understanding how to create and manage project plans, communicate with team members and clients, and handle any issues that may arise.