?? Results for this year-end test are in

Gift arrays in sticky bars?? ??

The year-end results are still rolling in and being analyzed over here, but we have the results from some of our earlier tests, so we’re sharing one today.

This test aimed to see if adding a gift array to a sticky bar on a high-urgency campaign could boost donor conversions.?

Here’s what we found.??

Hypothesis ??

Including a gift array in a sticky bar during a high-urgency campaign will increase conversions by simplifying the decision-making process for donors.

Why’s this worth testing? ??

By presenting a clear set of pre-defined gift options, the sticky bar reduces the cognitive load for donors, making it easier for them to decide on an amount. Additionally, the sticky bar stays visible as donors navigate the page, keeping the ask front and center, which creates urgency and encourages immediate action during a time-sensitive campaign.

Control

The control is a typical text-based sticky bar asking users to take action regarding the upcoming campaign deadline.

Treatment

The treatment version helps users visualize the purpose of the sticky bar and lets them take immediate action to support the campaign.

Results

Including the gift array in the sticky bar led to a 292.8% increase in conversion rate. This simple adjustment made it significantly easier for donors to complete their gift.

Some tips for testing this and other ideas ??

1. Try different sticky bar designs to figure out what captures the attention of the most traffic. Do bolder colors or larger text make it more visible?
2. Test different gift amounts in the array. Does anchoring the array with a higher or lower suggested amount impact conversion rates?
3. Experiment with messaging in the sticky bar. Can you emphasize urgency, such as a deadline or matching gift opportunity, to increase conversions?

More about this experiment & other resources ??

• Check out the full write-up of today’s experiment
• How to use lead magnets to acquire more names and donors
• 3 essential templates for successful Facebook ads
• 5-step strategy to find more donors