The results are in: the top Sanrio Character is NOT Hello Kitty!
You may know that Hello Kitty, arguably one of the most famous Japanese character exports is part of the Sanrio family - but did you know she isn't even their #1 character?
Every year, Sanrio conducts a global popularity poll, and the 2022 results are in! https://ranking.sanrio.co.jp/en/
This poll is serious stuff, with over 26 MILLION votes!
Cinnamoroll, a cute, fluffy long-eared pup (not a bunny), once again reigns supreme! Rounding out the top 3 are Pompompurin and Kuromi, followed by Pochacco, My Melody and finally Hello Kitty (#6).
What does that mean for licensing? As tastes and trends become more global, it is important to look at the big picture when activating a license such as Sanrio. When producing Sanrio product, it is a good idea to include the top 3 characters in your licensing agreements and final design - you don't want to disappoint the fans!
Which character is your favorite? Do you have thoughts on the Sanrio empire?!
VP, Sales & Business Development | Ecommerce strategy and execution
2 年Oh my Gosh - Gudetama was so low ?? my poor little ??