Results show: A 60% increase in sales rate!
SeQuel Response
An award-winning direct response marketing agency that accelerates client growth and profitability.
This month's edition of The SeQuel Standard features how a legacy mailer leveraged SeQuel's data and creative testing strategies to boost performance, along with our top direct marketing articles from 2022.
Data and Format Testing Drives Growth for Legacy Mailer
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, SeQuel concentrated on routine data and format testing. The new data and creative strategy expanded audience reach, boosted program performance, and protected customer acquisition costs for this evergreen program.
Click here to see more results!
ICYMI: Top Direct Marketing Articles from?2022
When it comes to direct marketing, last year has been far from average. In an environment that is always shifting, brands had to adapt to the quick-moving and highly impactful reality of economic and financial uncertainties that unleashed in 2022.?Many marketers found themselves plateauing as they navigated concerns regarding consumer privacy, the metaverse, and the overall customer experience. One of the best ways to stay up-to-date with fundamental marketing news and improve overall strategies is by learning from others in the industry.?
Read our six most popular articles from last year here!
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