Results Matter: Lifetime Growth Strategy

As soon as you understand that making sales is not about you or the features and benefits of your product or service, you will unlock exponential growth opportunity for your business. The only way to achieve this level of ROI is for marketing and sales to truly be aligned in this 3-step process.

1. Ideal Client Personas. Creating and using ideal client personas is an essential element of your content marketing strategy. By understanding the unique attributes, goals, and pain points of your ideal clients, you can create tailored content, messaging, and engagement strategies that connect with your target market. This personalized approach not only enhances your marketing effectiveness but also establishes a strong foundation for building lasting client relationships and sustainability thought leadership.
2. Lead Qualification.?If you're leads aren't at least 60% qualified for sales, don't put them on your calendar. You're wasting everyone's time. Use a lead qualification methodology to qualify leads as warm prospects before you start the sales meeting process. BANT, CHAMP, and MEDICC are 3 of the most common methodologies for qualifying leads.
3. Prepare an SAP. There are 8 critical components to a well-prepared SAP:?lead qualification, financials and funding, leadership and key stakeholders, products and services, competitors, business objectives, pain points and an assessment on how your solutions help the prospect overcome the hurdles to reach their goals. Harness the knowledge gained through your SAP strategies along with the power of technology to leave no room for “No” at the deal table.

The result?

We launched RPC Strategies on April 3, 2019. By employing this strategy, we have enjoyed an 87% lifetime inbound client rate!

RPC Strategies, LLC (Due Diligence | Revenue Operations | Growth Marketing) provides fractional marketing and growth support to technology startups and boutique law firms. Let us help with your growth strategies.

Schedule a consultation with us: https://lnkd.in/espG_rD2.

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