Responsible Retailing: How Product Design is shaping Sustainable Signage ????

Today’s consumers, driven largely by millennials and Gen Z, want to buy from ethical companies who take their social responsibility seriously. They are increasingly suspicious of green-washing and are seeking to engage with brands which clearly demonstrate a genuine desire to operate sustainably.

This increased environmental awareness is driving the use of #DigitalSignage to replace almost all other forms of media within the #retail sector.

The extent to which Digital Signage is considered #sustainable is down to product design and usage. Sharp/NEC’s durable long-life products support the following “4R-initiatives”:

1) Repair:

#dvLED technology, which is becoming increasingly prevalent in the #retail sector, is highly serviceable with components that can be repaired or replaced to support a product lifetime of 10 years or more. To ensure the best possible product experience, we have developed a customised service program for our #dvLED products.

2) Reuse:

Sharp/NEC's innovative open modular display solutions can be tailored to your individual requirements. Accordingly, a display can be repurposed or reconfigured whenever demands change, avoiding unnecessary waste of resources. ?

3) Recycle:

We choose to use #metal rather than plastic or polycarbonate for the structural components in our #LFDs and #dvLED solutions. Metal is fully #recyclable and also highly durable and fire-retardant. ??

4) Reduce:

Using sensor technology, any digital display can be transformed into an engaging shopping experience. In combination with audience measurement, retailers can capture valuable data about their customers, enabling them to harness greater efficiencies and quantify their #carbon #footprint.

Find out more about our responsible retailing approach on our website. To read more about the best ways to save energy when using Digital Signage, visit the invidis website.