Response VS. Web Generated E-Mail lists
When contemplating the use of 3rd party databases (direct mail or e-mail lists) for new customer acquisition, many E-Mail Marketers are impressed by the size of the lists or the wide range of demographic segmentation offered by lead-generation companies. However, more times than not, it turns out to be just a “glorified” channel of ‘cold’-calling, mailing or spam-like e-mailing.
As a Direct Marketing list broker, my goal is to expose marketers to a different kind of email lists which features those consumers that have already shown an actionable interest (purchase or inquiry and the like) in a similar product or category to the one offered.
E-Mail marketing is probably the strongest medium used for customer acquisition across all verticals. And, believe it or not, it can get even better.
Approx. 90% of prospect E-Mail lists used by marketers are created via lead-generation websites where prospects indicated an interest in a product or service and provided their E-Mail address (and maybe some additional data) in exchange for more information or an offer of the desired product or service.
But, what if retailers and publishers offered their buyers/subscriber lists to the market? What if you can initiate an email campaign to people who, not only expressed interest in the type of product or service you are selling, but have also acted upon that interest and purchased similar or related product or subscription? Well, they have.