Respect Your Respondents: Cut the Clutter and Ask Relevant Questions
Suzanne Franco
My research and copywriting skills include data analysis, survey writing, copywriting and project management. I have successfully collaborated with major brands delivering high-quality content.
Got a long list of questions for your survey??
If so, prepare for the inevitable?- respondents hitting the ‘X’ button with lightning speed!
Abandoning long and irrelevant survey questions midway is like bailing out of a crashing plane – it’s a split-second decision, but you know it’s the right thing to do!
Long-winded surveys can be a tempting proposition for businesses who want to gather as much information as possible but fail to achieve their intended purpose.?
You may wonder, “isn’t that what a survey is for – to get answers to a whole bunch of questions?
In 2023 the world is full of endless choices for the consumer, so understanding customer insights has become more critical than ever for businesses to stand out and create meaningful relationships with their customers.
How to increase respondent engagement in surveys?
First and foremost, long surveys are time-consuming and can feel like a chore for respondents.?
Completing a survey shouldn’t feel like a chore for the respondent because it presents a unique opportunity for individuals to share their opinions and the world around them.?Whether it’s giving feedback on a new product, weighing in on public policy, or sharing insights on a particular topic, each response has the potential to make a difference.
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How can survey creators ensure they are asking relevant questions and not wasting their respondents' time?
With the rise of mobile-friendly interfaces, providing feedback has never been easier or more accessible, or as important as ever before.
Scrolling through a seeming abyss of survey questions can feel like running on a hamster wheel – lots of motion, a slow progress bar and a growing sense of frustration for a respondent.
To truly engage with your respondents, surveys must be designed in a well-structured, concise way to ensure that your brand connects with the respondent and makes the exchange meaningful rather than like a tedious task.
5 Ways to Engage Your Survey Respondents
1.????Prioritise questions – Only ask critical questions to achieve your goal
2.????Use skip logic – Show questions that are relevant to the respondent
3.????Avoid ‘open-ended’ questions – This is time-consuming, provide set answers
4.????Use simple language – Use clear, concise language
5.????Time test your survey – Before launching the survey, have it ‘time’ tested