Resources for the end-of-year crunch

Sure the "official" spooky season may be over, but for many companies, we're entering into some scary times: the end-of-year crush. Elections, Thanksgiving, and December holidays will play a big role in go-to-market success for both B2B and B2C brands.

We've gathered some of our best insights from GrowthLoop Live and beyond to help you through this hectic time of year.

In this newsletter

• ?Catch up with GrowthLoop Live on-demand If you couldn’t make it to GrowthLoop Live or want to relive some of those great moments, you can view video clips, full sessions, and more when you download the GrowthLoop Live companion guide.
• Bring The Loop to life? Learn how unified-loop marketing breaks down the silos of traditional, closed-loop marketing – allowing your organization to tap into the power of your customer data like never before.
• Demystify cookies and first-party data With the recent scare of cookie-pocalypse – a.k.a. Google disallowing all third-party cookies – organizations are increasingly putting their stock into first-party data. Hear from GrowthLoop CEO and Co-Founder about developing and implementing an effective first-party data strategy.?

Our feature focus for the month ??

GrowthLoop Live On-Demand

There was so much to take in at GrowthLoop Live this year – and we want to make sure that you didn’t miss a thing! From learning about the hottest first-party data trends to tips for change management, industry leaders shared their stories, successes, and secrets. With our GrowthLoop Live companion guide, you can view video clips, full sessions, slides, and session recaps.

Get your copy of the companion guide

Newsworthy notes ??

Bringing The Loop to life

Closed-loop marketing was developed decades back when there were far fewer marketing channels. Today, marketers have north of 20 channels, and their systems generally aren’t talking to each other. Enter unified-loop marketing, which helps organizations orchestrate data harmoniously across all channels and teams and bring that data back in for continual analysis and improvement. This is the only way to get a clear picture of how marketing efforts drive business results and which personalization tactics and channels are most effective in driving customer engagement.

During GrowthLoop Live, we explored how The Loop, the latest product innovation from GrowthLoop, solves these challenges for today's data and marketing teams. You can watch the complete session to learn more about unified-loop marketing.?

Watch a deep dive on The Loop

GrowthLoop IRL ??

Express is kicking off a new era of data-driven marketing

A great data and marketing strategy is the hottest style of the season. Just ask Express. By activating their first-party data with GrowthLoop, Express is delivering hyper-targeted, personalized interactions that resonate with each unique customer, from customized promotions to timely recommendations.?

Here’s what’s working for them:

• Personalization that extends beyond digital to in-store
• Data-driven insights that fuel dynamic, targeted messaging
• Increased customer loyalty and repeat purchases

For brands aiming to deepen customer relationships, Express’s journey shows the power of moving from “one-size-fits-all” to personalized engagement.

This month's leadership lens ??

The time is now: An expert shares how to transition to a first-party data plan

GrowthLoop CPO and Co-Founder Chris Sell dives deep into how organizations can effectively transition to using first-party data. With the brief threat of Google abolishing third-party cookies fresh in their minds, organizations are looking for ways to use their own data to drive marketing and other business decisions.?

"What folks have realized is that they need an insurance policy at the very least – and that they should be controlling their own destiny,” explains Chris. In this episode of The MarTech Podcast, he chats with The Martech Weekly 's Juan Mendoza about the benefits and challenges of moving to first-party data in the modern landscape.?

Chris covers how to create a strong first-party data strategy – and how to best get buy-in from leadership.

“What the executives want to know is what is the big problem in the earnings report that this solves for,” he explains. “If you don’t have that on lock, then that doesn’t really make sense to do all this work.”

Chris encourages people to “go after the meatiest problem for the business” in their data strategy work.

Chris also highlights how changing government regulations make it increasingly important that businesses rely on their own, first-party data. Check out the full podcast for even more key insights on unlocking the power of first-party data for all areas of your business growth.

Listen to the podcast

Join the conversation ???

There’s even more to explore on our LinkedIn page. Follow GrowthLoop to hear the latest news like:

• Partner spotlight: Snowflake - From sharing the stage at Snowflake Summit to earning a spot as a Customer Data Platform “one to watch” in the 2025 Modern Marketing Data Stack Report, this has been a fantastic year with our partners at Snowflake. Learn about our partnership this year and beyond.?
• Tips for choosing the right CDP - Mary Kheedo, VP of Sales at GrowthLoop, breaks down the crucial questions you need to ask during your search for the best-fit CDP.
• Using unified data to supercharge marketing for an MLB team - Brian Himstedt, CIO and VP of Technology and Business Analytics for the Kansas City Royals shares how his marketing team has built a unified data strategy to enable more personalized interactions and "give each and every fan the best experience possible."