Resource Roundup: Understanding Donor Motivation

Developing meaningful donor relationships begins with understanding their motivations. Explore the latest insights from AHP’s Learning Hub to connect with donors more effectively and foster lasting engagement.

VIDEOS

The Next Generation of American Giving

Hear experts discuss dramatic shifts in how donors want to connect.

Motivations and Money: How to Use ROI to Connect the Dots

Shift from a charity mindset to a sustainable, ROI-driven approach.

JOURNAL ARTICLES

Money Mindset

Boost fundraising confidence by understanding beliefs about money.

Inside the Minds of Donors

Apply donor-centered learning techniques to create impactful experiences.

The Next Generation of American Giving

Explore evolving donor preferences in philanthropy.

BLOG POSTS

Secrets to Motivating Social Donors

Connect with social donors by understanding what they value.

CEO Corner: Changing Interests of Major Donors

Understand why credibility and ROI are critical for major donors today.

Three Tips to Keep Your Donors Coming Back

Assure donors their gifts are impactful.

Go Inside the Mind of Your Donor

Enhance interactions by understanding the emotional side of giving.

How Neuroscience Can Guide Your Legacy Communications

Appeal to donor instincts using emotional insights.