Resonance, strategy, and thought leadership – The Marketing Matters, Monday Ed.
Vassilena Valchanova
Content Strategist & Brand Messaging Craftswoman ?? I help brands build meaningful relationships with the people who matter. ? Sharing strategic ways to create value-packed content and stellar brand messaging.
Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday.
This week, I'm bringing you three articles that will help you develop a robust and efficient content marketing strategy. First, we look at the step-by-step of strategy building. Then, you'll learn a simple method for assessing the power of your ideas. Finally, we'll see what makes for good thought leadership content – a key element in every content plan.
by Jimmy Daly and Ryan Law at Animalz :
?? How to Create or Refine a Content Marketing Strategy
If you need a short, no-nonsense guide to content marketing strategy, this is the one I'd recommend. It asks the right questions and doesn't try to over-complicate things. It focuses a bit too heavily on organic search in the measurement part, but you can easily adapt and change depending on your chosen channels.
by Jay Acunzo
?? Are Your Ideas Worth Developing Further? A 6-Point System for Measuring Resonance
As we all struggle to understand if our content is hitting the mark or not, a system like this can be most helpful! Jay Acunzo shares his idea ranking scorecard – and it's all based on qualitative feedback, which I love!
领英推荐
by Katie Parrott and Ryan Baum ?? at Animalz :
?? Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?
This post has a big task to tackle: presenting clearly what thought leadership actually is and how to establish it. It does the job marvelously with five specific types of thought leadership and one overarching theme: your opinions should be divisive enough to matter!
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Content leader & consultant → exploring AI, trust/authority, content ops, and content mileage
10 个月Thanks for including our piece :) and Jay, really love this rubric. I’ve read most of these ideas from you but seeing them in a rubric is so helpful!
I help startups raise capital quickly and easily ?? $125M+ raised
10 个月This is such a great curation of an intro "how to build a content marketing plan." Thanks for sharing Vassilena Valchanova. Ever thought about building a library of these and organizing it by category?
?? Fractional product designer & behavioral science nerd helping apps get good & sticky (300+ and counting).
10 个月Gotta love a framework for assessing resonance.
Data pipelines, AI and Automation for Businesses.
10 个月Thanks - interesting insights about the power of ideas, albeit in a read that could be shorter.