Resolving the digital collaboration conundrum between retailers and manufacturers
The past few years have seen an inexorable rise in mobile commerce and ever-increasing consumer expectations around convenience, cost, and experience. With the smartphone as the new gateway to all commerce, retailers and manufacturers are recognizing the importance of adopting a customer-centric culture and mind-set to compete in this hyper-competitive, omni-channel world. Vast troves of operational and customer data has enabled a new level of digital collaboration between retailers and manufacturers. The key to success lies in putting those advanced analytics and insights at the centre of their collaborative relationship. The challenge for both lies in identifying and overcoming a number of real obstacles in their digital collaboration journey. Our latest point of view focuses on how to drive growth through digital collaboration. You can read it here: https://www.accenture.com/us-en/insight-resolving-digital-collaboration-conundrum-retailers-manufacturers
Senior Partner
8 年Great commentary on a critical issue - collaboration has always been important, and yet muddied by the interests of those who really had the power in the relationship: brand innovators or those that owned the point of purchase. Now that the power has shifted into the hands (literally)of the consumer, collaboration is key.