Resolve to enhance marketing this year
Hello, and welcome to Lob’s monthly LinkedIn newsletter! We’re excited to share these great resources with you. Whether you prefer to read, listen, or watch content, we’ve got you.
It's a new year, and that means it's time for either new campaigns or iterating on last year's top-performing marketing campaigns to enhance your overall marketing strategy. One way to do that? By adding direct mail to the mix! Learn more in this month's newsletter!
Read
The 2024 State of Direct Mail
It's that time of year! Time to share the latest facts and findings as it relates to how marketers use, measure, and optimize their direct mail marketing campaigns. See what the data tells us about the state of direct mail marketing this year in our 2024 State of Direct Mail report.
Direct mail finds a home in Housecall Pro's marketing strategy
Housecall Pro knows a thing or two about making house calls, so it seems only natural that they integrated a marketing channel that's delivered to customers' houses: direct mail!
“We've witnessed repeat usage among our Pros, a solid testament to the effectiveness of direct mail. It demonstrates how our customers effectively leverage it to navigate through the digital clutter,” said Jenn Bergner, SVP of Marketing.
Listen
Lobcast Podcast: A/B Testing & Apricot Bellinis
A/B testing in both direct mail and email can help improve campaign effectiveness and ROI by providing valuable insights into what resonates with your target audience.
If you're planning on running some A/B tests in your upcoming marketing campaigns, be sure to listen to this podcast episode first!
Watch?
Prepare your direct mail strategy for 2024
Direct mail is a timeless marketing channel, but the times are changing, and we’ve got our eye on some trends we’re expecting to see in 2024.?
We sat down with our Senior Director, Direct Mail Expert in Residence, Summer Hahnlen, and our Senior Director, Business Development, Tyler Dornenburg, to discuss four key trends in direct mail marketing that everyone should know about as we welcome a new year - and new marketing campaigns.
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Friends of Lob
Discover some great content from our business partners.
Shifting from lookalike audiences to thinkalike audiences
AI, audience segmentation, and analysis, oh my! Check out what our friends at Braze have listed as the top 9 2024 marketing predictions you need to know about.
Your guide to referral marketing
Did you know you’re already sitting on a goldmine? It’s your own customers! Learn how to turn your biggest fans into sales machines via referral marketing in this guide from our friends at Salesforce!
Join the conversation
Your cheat sheet for direct mail marketing
Adding direct mail to your marketing lineup this year? Get your campaigns up and running quickly to capitalize on the power of direct mail by getting your copy of our cheat sheet! We promise there’s no test at the end, but on the subject of testing, what kind of tests are you running in your marketing campaigns this year?
Big bet: Direct mail retention campaigns
Our Direct Mail Expert in Residence, Summer Hahnlen, is placing her big bet for direct mail in 2024 on retention campaigns. Are you using direct mail in your customer retention campaigns?
Thanks for checking out our January newsletter.?
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