The ResoLab: SEO Snapshot
Resolution Digital
Resolution Digital is an award-winning full-service digital agency.
Google Page Experience: A Ranking System or Signal?
What is it?
谷歌 recently removed the following areas from its ranking system:
_________
What does this mean?
While 'page experience' was never considered a ranking system, Google explained this update as a "concept to describe a set of key page experience aspects for site owners to focus on."
This update also means developers and marketers will focus less on on-page experience, mobile-friendliness, and page speed, and divert their focus on content and engagement performance.
Google Releases April 2023 Reviews Update
Google has updated their review system to reward high-quality content, which has been written by enthusiasts and topic experts, which provides insightful analysis and original content.
_________
So, what does Google consider a high-quality review?
Google is looking for evidence that the product or service has been used and tested. This includes:
领英推荐
The improvement allows for more in-depth and well-researched articles, blog posts, or pages sharing recommendations. With this update rolling out, credible high-quality reviews can be made available for users.
Google is Expanding The Display of Shipping Information on Search
Google Search has expanded the shipping and return details display for merchant sites. Although currently only available in the U.S., the update is expected to be rolled out to more countries soon.
_________
How will this impact users' online shopping experience?
There are many factors that users consider when buying products online.
By presenting users with the necessary information upfront, such as delivery options, they are able to make confident purchasing decisions.
Not only will adding this information improve user experience, but it can help gain proud ct visibility on search, leading to an increase in online sales and click-through rate.
_________
How Do You Add This Information to Your Products?
Similar to how you have marked up your products, you'll be able to add all this information using structured data markup.
Enjoyed this newsflash??
Sign up?to stay in the know about the latest digital trends, insights, and events worth attending.