Resist ringing 999, Reset Your Approach

This book tells you why you should go to the Accident Department instead of ringing an ambulance. This book helps you see the pitfalls of previous businesses and plan changes to make your business better. This book reveals the secrets of Utopia and how we can create a new society built on brilliant businesses and compassionate capitalism

An allegorical journey through the last fifty years of English industry and the solutions for managers, accountants and staff.

A forensic accountant, Jaysen Blunt, travels to the Island of Censern, off the mainland of an undisclosed country. There he visits factories that are closing, refusing to adapt from mainland ways of doing business. He spends time visiting the new companies and disrupters that will take the place of the old companies and that are already powering the economy.

About Censern was a report that charted how reform had changed the fortunes of the island, creating the most successful economy, globally, with the highest per capita wealth, with the best health service, worldwide and with the highest happiness rating of anywhere in the whole world.

We start with numbers as Jaysen was a failed lawyer who had become an accountant. Here is his plea for 'compassionate corporate capitalism' that will restore humanity to the business world. He proves the cut-throat business practices that marred the late twentieth century and early twenty-first, are a messy corporate suicide for long-established companies. This is a situation that everyone ignores.

https://www.amazon.co.uk/About-Censern-Development-Michael-Fitzalan-ebook/dp/B0D8JBD6HN/ref=sr_1_1?crid=3Q0WOL3QMOM27&dib=eyJ2IjoiMSJ9.kowyeU1qcqT6TdmzmnBs2w.SgBxpxaLPCrrJ9K4lVObbQaPApgkQcytQ3sBvRnSDlU&dib_tag=se&keywords=about+censern+michael+fitzalan&qid=1722941741&sprefix=about+censern+mi%2Caps%2C64&sr=8-1

Michael Fitzalan is a former director of a medium sized brewery and worked in sales and marketing from the age of 18 to the age of 30. His is also an author of three commercially published works, all fiction and seven self-published titles. He lives in Furzedown near Tooting, in south west London. This is his first satirical look at the business world and a call for an ideal society, a Utopia for today.