Resilient & Flexible storage for a data-driven world

We’re living in a data-driven society. Everything around us, including billions of IoT devices, is collecting data — and all this data needs to be stored somewhere. Storage is a critical component of a modern business’s IT infrastructure. And, like it or not, storage can make or break your business. That’s why it’s critical for businesses to choose the right technology partner for their enterprise storage needs.

As a global leader in IT infrastructure, IBM’s flash-based storage solutions do so much more than just store data.

For example, a Brazilian-based building materials supplier leveraged the high performance and data resilience features within IBM FlashSystem to help improve cash flow. Their previous antiquated infrastructure was so slow that they couldn’t get all their invoices out in a timely manner. This not only impacted their bottom line but also tied up much of their IT staff in trying to troubleshoot the daily system problems and just keep things running.

After deploying their new IBM Storage technology, their data processing times immediately dropped by a whopping 80%. Additionally, when an errant tractor-trailer crashed into a utility pole right outside one of their offices, severing the company’s fiber connection, they were able to keep their systems running by automatically failing over to another node in a secondary data center.

Another advantage of IBM FlashSystem is that it provides cyber resilience. Why is this so important, exactly?

Ransomware. That dreaded word brings organizations of every shape and size to their knees. Restaurants, schools, hospitals, and even critical infrastructure such as public water supplies and gas pipelines — every one of these categories has fallen victim to it, and the attacks are increasing exponentially.

One of the things that keeps a CIO up at night is the knowledge that it’s not a matter of if, but when. Someone is going to click on a link somewhere and open up the company to untold vulnerabilities. When disaster strikes and threat actors have locked up your company’s data, what are your options to continue functioning? Do you pay millions of dollars in ransom, or is there a better way?

The new IBM FlashSystem Safeguarded Copy function creates an invisible and immutable copy of your data in real-time. This allows you to quickly recover a trusted copy, prior to the point of infection, so you can continue operations as if nothing happened.

https://www.youtube.com/watch?v=WlMxMiKX0NQ

The million-dollar question is: “This sounds great, but how easy is it to implement?”

IBM makes adopting this new level of protection simple. Existing users can apply Safeguarded Copy on their current systems by upgrading their software at no charge, it ships on new systems and is also available through IBM’s new Storage as a Service model.

This is another one of the amazing things IBM has done. They’ve taken the OPEX pricing model of the cloud and applied it to on-premises equipment, offering the best of both worlds. This kind of cloud-like business model enables you to easily refresh your outdated equipment while preserving your cash flow, and you also don’t have to worry about support or maintenance, which decreases your IT costs.

In conclusion, implementing the right storage solution is an integral part of your business’s IT infrastructure strategy. With new IBM Storage technology, your business is protected from all kinds of mishaps, from the loss of an entire data center to falling prey to debilitating ransomware. In addition, IBM’s new OPEX-style pricing model will make it easy to always have the latest up-to-date equipment for your organization.

Get more details about IBM Storage technology enhancements here:

About the Author

Avrohom Gottheil is the founder of #AskTheCEO Media, where he helps global brands get heard over the noise on social media, by presenting their corporate message using language people understand.

Avrohom presents his clients as Thought Leaders, which challenges his audience to reimagine their own mission and vision, delivering actionable insights, and leaving them passionate, motivated, and with the necessary tools to take immediate action.

Avrohom comes from a 20+ year career in IT and Telecom, where he helped businesses around the world install and maintain their communication systems and contact centers. He is a Top-ranked global expert in IoT, AI, Cloud, and Cybersecurity, followed worldwide on Twitter, and a frequent speaker on leveraging technology to accelerate revenue growth.

Listen to him share the latest technology trends, tools, and best practices for IoT, AI, Cloud, Cybersecurity, and emerging technologies on the #AskTheCEO podcast — voted as the #1 Channel Friendly Podcast in 2019 by Forrester, and #2 Podcast from Thinkers360 Thought Leaders in 2020.

Contact Avrohom:

Web: https://asktheceo.biz

Facebook: AvrohomGottheil

Twitter: @avrohomg

Instagram: @avrohomg