Reshaping Nigeria's Coffee Culture and Value Chain!

Unlocking trade and business opportunities

Growing consumer interest in healthy living and the ever-expanding beverage sector are driving the demand for coffee globally, especially in the USA and Europe.??

While Brazil, Vietnam, and Colombia dominate the list of top producers of coffee globally, many African countries contribute their fair share of premium beans consumed globally. African coffee producers, such as Ethiopia, Uganda, Ivory Coast, Tanzania, Kenya, Burundi, Rwanda, and the Democratic Republic of Congo, contribute about 12% of the world's coffee production, according to the World Economic Forum ??

Coffee exports from Africa were valued at over 3.6 billion U.S. dollars in 2022. Ethiopia and Uganda were major exporters of coffee, with 1.5 billion U.S. dollars and 813 million U.S. dollars, respectively. In addition to these top producers, coffee is grown in 29 African countries. ??

While the demand for coffee beans in Africa and worldwide is expected to increase over the coming decade, the process of getting this premium beverage from remote farms to the cups of millions of consumers worldwide is a complex process that is heavily reliant on an intricate value chain made up of farmers, exporters, importers, roasters, and retailers. ??

Despite facing challenges like deforestation, diseases affecting the coffee bean crop, and transportation issues from farms to processing plants, the niche market for high-quality organic coffee offers interesting opportunities for African entrepreneurs.?

For the 118th episode, ETK Director of Growth and Strategy, Terser Adamu was joined on the Unlocking Africa Podcast by Princess Adeyinka Tekenah, CEO of Happy Coffee Nigeria, an indigenous Nigerian coffee brand and coffee solution company that has been actively dedicated to creating awareness about the Nigerian coffee value chain and improving the production and consumption of locally sourced Nigerian coffee since its establishment in 2015.??

Princess's journey with Happy Coffee epitomises the power of perseverance, innovation, and creativity required to succeed in Africa's market.??

Visit the Unlocking Africa Podcast via?https://lnkd.in/ePHM7vNi to listen to the whole conversation.

?