The Reset: Modern Marketing and how it works

B2B brands need to reimagine marketing- they need to see it with a whole new perspective. Aggressive, intrusive marketing is a thing of the past. It’s time to start afresh.

Businesses felt a lot of power over consumers. A few decades have passed by, and the tables have turned. The consumer is all-powerful now. With every piece of information available online and a multitude of choices at their disposal, they don’t chase you anymore; you do.

What it means to be a Modern Marketer

New-age marketing is all about driving growth. It’s not distributing pamphlets or sending unsolicited emails; it’s delivering on the brand promise. Modern marketers hinge their strategies on agility, collaboration, and emotional touch. Marketing once focused only on the what. Modern marketers take a step ahead and focus on the why and the how.

The Modernization

Most CEOs and CMOs understand they need to rewire marketing. But they must first gauge what rewiring means before charting the path ahead.

Take an inventory of the technological capabilities and resources you need to take your marketing to the next level. What does the in-house talent look like? Do you need to upskill and/or hire talent that complements your organizational culture and vision?

Marketing has new pressing demands. You require speed. Revamp your strategy, so you can draw meaningful conclusions in real time and sync it with your operations. Make less room for guesswork and more space for analytical, data-driven content powered by AI.

Performance

Marketing is no longer a cost center. With technologies empowering us to do more, we can tie marketing impact to revenue for most campaigns. Marketing success is about learning. Train your team to be cross-functional and focused on experimentation.

Customer data is core to a modern marketing framework. Create a 360 ° view of the customer for a seamless customer journey. Your audience info can’t be fragmented anymore.

In the end

Marketers tend to gravitate toward elements that they get them most excited. But, they should now focus on things customers find most thrilling. That’s where the growth is!

Marketing transformation is, in a way, mindset transformation too. On your marks, get, set, and go!