Researching People on LinkedIn
Mark Williams
Delivering LinkedIn?? advice since 2008 · LinkedIn?? visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessions
In this weeks LinkedInformed;
How to research people effectively on LinkedIn
This article has also been recorded as a podcast which you can listen to at
Finding people to Tag and Posts to engage with.
I saw this question this week;
If you have a post but are struggling to mention someone within the post, what do you do? Not post it until you have some relevant contacts? Or go ahead anyhow?
It's a great question and here's my answer;
I would search for other posts about a similar/the same topic. Firstly I would comment on those posts and then look for people who are clearly interested/invested in those topics and tag them in your post.
You can tag anyone in a post, they don't have to be a connection.
On a similar theme I also received a question this week about the challenges of being able to comment on posts when virtually everything in your feed is either ads or posts that have no interest to you.
As with the first question, the answer is to use the posts search facility.
LinkedIn Employee celebrates 'winning' in Germany.
I saw a post from someone this week who is leaving LinkedIn and was reflecting on their time there. They described 'winning the German speaking market for LinkedIn (which was dominated by a local player before)' in this post.
LinkedIn had traditionally struggled in the DACH region where competitor Xing had dominated but this suggests they have overcome that challenge. Is this true?
This recent article suggests that might be true which Xing shutting down some parts of their site and re-focusing on some core features.
Do you have a view on this?
New 'focused' inbox
Following on from last weeks LinkedInformed, Sandra Clark sent me a video showing how the new focused inbox looks and works. This instigated this post;
Given that we land on the focused inbox, I think there is a very good chance that the 'other' inbox will get ignored and this is likely to result in poorer response rates to InMails. It's a good move for the recipient, not so good for those who pay for premium so that they can send InMails!
Researching People
Whether you are looking for a job, looking to recruit somebody, hoping to find new clients, new suppliers or just simply looking to build better relationships
领英推荐
Here are my seven things to investigate about someone on LinkedIn.
Post of the week story
This is a new feature of LinkedInformed. Each week I'm going to attempt to interview the person who won post of the week for the previous weeks LinkedInformed.
Last weeks winner was Muhammad Talha ???? from Pakistan with this excellent post.
Talha explained that this post was a spur of the moment idea, he had seen many posts in his feed from marketers using some random life event to make some sort of deep point of business advice so he though he would mimic them with this post.
This is very much the sort of person Talha is, always the joker in the room and not someone who takes himself so seriously. Clearly this joke resonated with many of his followers and many many others on LinkedIn. It is by far his most successful post to date and it really just came out of a simple humorous idea!
Sometimes I think we are guilty of overthinking content, often the best ideas are simple ones that just jump into our head!
Post Of The Week
I have Greg Cooper to thank for this one with his recent post suggesting that this could be the perfect LinkedIn post.
Greg highlighted the following points;
? Strong and simple headline
? Attention grabbing image
? Well researched
? Topical, and on trend
? Easy to read, jargon free
? Powerful core message
? Emotional appeal (indignation/anger)
? Written by a branding expert
I couldn't agree more, a brilliant example of business related content that combines topicality with an important point about branding (Louisa specialism).
Well done LOUISA MARS , I hope we get the opportunity to hear her story behind this post soon.
That's all for this week, don't forget to subscribe to the podcast so that you can listen to every episode as well as read about it here.
Operations Manager at Kappa UK & Ireland I Monday.com Nerd I DJ
2 年Listened to this episode this morning. Very helpful. Thanks for even more great content
Roll out your Marketing and CRM in English or in French I CRM Training I Marketing Strategy I DISC | Public Speaking AND President CCRE56 (club des créateurs et repreneurs d’entreprise)
2 年Excellent episode Mark and absolutely love the new additional element to the 'post of the week'. You mention early on that anyone can @ anyone in a post even if they are not connected. It is after all the main aim of the platform, getting people to connect, but I came across a problem in a post recently. While writing the post (via mobile) the name came up (we were a 2nd) and the hyperlink was blue but once the post was published it disappeared, went back to normal unclickable text. As a quick solution I then contacted the person in question and we became connected, I modified the post, mentioned the person again then republished and this time the hyperlink stayed clickable. I hope this was just a glitch.
Synergy Design ? Branding + Design ? Calgary & Toronto
2 年Loved your tip about reading recommendations GIVEN by the person you’re researching Mark. Have only ever read the ones they’d RECEIVED.
I help you reclaim your power and build resilience through personalized coaching. Teacher.
2 年Love the post about how to tag people and researching people on LinkedIn. Great tips Mark Williams
Turning data into strategic information. With a very broad knowledge base I quickly find gaps and nuances in source data to extract the maximum ROI.
2 年Great information and pointers - Thanks