Researcher to Reader wrap up, AI Tools, and more.
TBI Communications
Strategic marketing consultancy working with publishers, societies, associations and technology start-ups.
Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to what we’re reading.
In case you’re new to TBI, we’ll also be showcasing our talented team and wide range of services to support the growth of publishers, societies, university presses, and beyond.???
Researcher to Reader – What Have We Learnt??
Last month, TBI’s Senior Consultant, Mithu Lucraft attended the Researcher to Reader conference in London. Taking place over two days, this conference combined thoughtful sessions, action-orientated workshops, and a chance to connect with our colleagues (over some excellent food)!
Continuing to focus on key disruptions to the industry, discussions explored changes in areas from artificial intelligence to Open Access. With truly engaging sessions, and a superb keynote from Antonia Seymour, we were left with a real sense of optimism for what our sector can achieve.
Our latest AI Tools blog posts have published!
As mentioned in previous newsletters, we’ve introduced a series of upcoming blog posts on how AI tools can support marketing activities.
This month, we’re pleased to have published 3 blog posts exploring various areas of marketing including content writing, video creation, and productivity.
"AI Tools for Content Writers" – Mithu Lucraft shares her insights on AI tools that can be used to support the content writing process, with the overarching aim to answer the question of: “when we write for communities for whom authority matters a great deal, how authoritative is the content generated from AI?”
“AI Tools for Video” – how can AI tools support you in creating videos? This blog post explores a selection of easy-to-use and affordable tools for text-to-video creation, video editing, audio enhancement, and more.
“AI Tools for Productivity” – as marketers, a large proportion of our time can be wasted having to undertake repetitive administrative tasks. Rowan Banham explores how AI Tools can help complete manual tasks to maximise productivity.
Google Ad Grants: Our experience supporting non-profits
A unique initiative offered by Google; non-profit organisations are granted $10,000 a month to spend on Google Search Ads. The in-house resource required to prepare, launch, monitor, optimise, and report on Google Ads campaigns is intensive, even without considering the additional restrictions of the Google Ad grant.
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Our latest case study explores how TBI Communications have supported our non-profit clients with running successful Google Ad Grant campaigns.
The TBI team?
We’re pleased to introduce a new member of the TBI Team!
Meet Sally Wynn-Jones, our new Senior Consultant! Having previously worked as Marketing Director at Wiley, and Head of Marketing Nature Research Open Access at Springer Nature Group, Sally brings over 16 years’ experience across scholarly publishing, notably open access marketing.
Q1 conferences
The last conference TBI will be attending in Q1 is London Book Fair. Lynne Miller attended yesterday (12 March) and Kelly Henwood will be there tomorrow (14 March).
Keep an eye out for our upcoming blog post outlining the key takeaways from the event.
As always, we look forward to these industry events to network, learn, and catch up with colleagues and friends.
Thank you for reading our newsletter and we look forward to sharing more exciting industry updates and news.
Please visit our website and fill out our contact form if you have any questions.