Research: The Winning CRM for the Age of AI
In our ongoing commitment to staying at the forefront of business technology, our team conducted an extensive research project to identify which CRM tools are set to dominate in the Age of AI. This comprehensive analysis aims to guide businesses in choosing a CRM system that not only meets current needs but is also well-positioned for the AI-driven future.
Methodology
Our LEAP team focused on sales operations improvement and spent three months analyzing the CRM landscape. We started with an initial list of 19 CRM platforms and narrowed it down to 11 based on our rigorous evaluation criteria.
Our process included:
Key evaluation criteria included:
It’s important to note that for our evaluation, integrations were given significant weight. The ability to connect with underlying “AI Mechanisms” is crucial for future-proofing CRM systems. Additionally, we believe that smooth integration with “Source of Truth” platforms like Notion is essential for modern organizations, although this may not be a universal requirement.
Here’s a peek at our raw database, where we ranked every tool based on the methodology above:
Now, let’s dive into our ranking of the top 11 CRM platforms, listed in ascending order of their overall scores:
11. Thryv
Overall Score: 1.73/5
Thryv offers simplified contact and client management, making it suitable for small businesses new to CRM systems. However, it lacks in advanced features and integrations.
AI Capabilities: Basic AI features focused on automation.
2025 Outlook: Thryv will need to significantly enhance its AI capabilities and integrations to remain competitive in the evolving CRM landscape.
10. ActiveCampaign
Overall Score: 2.4/5
ActiveCampaign shines in email communication and automation, making it a solid choice for businesses prioritizing marketing automation.
AI Capabilities: Limited AI, primarily focused on marketing automation.
2025 Outlook: To stay relevant, ActiveCampaign will need to expand its AI offerings beyond marketing automation and improve its CRM-specific features.
9. GoHighLevel
Overall Score: 2.7/5
GoHighLevel is designed for agencies managing multiple clients, offering strong tools for lead generation and follow-ups.
AI Capabilities: High-value AI functionality for messaging, emails, calls, and AI-based workflows.
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2025 Outlook: With its focus on agencies and strong AI features, GoHighLevel could carve out a niche in the market if it continues to innovate.
8. Copper
Overall Score: 2.77/5
Copper stands out with its deep integration with Google Workspace, offering a familiar interface for Google users.
AI Capabilities: AI tools focused on email automation and reminders.
2025 Outlook: Copper’s future success may depend on expanding its AI capabilities beyond its current Google-centric approach.
7. Attio
Overall Score: 2.73/5
Attio is making waves with its modern design and focus on intuitive user experience.
AI Capabilities: Currently focused on contact data enrichment, with room for growth.
2025 Outlook: If Attio can rapidly expand its AI capabilities while maintaining its user-friendly approach, it could be a strong contender in the 2025 CRM race.
6. Odoo
Overall Score: 2.67/5
Odoo offers comprehensive tools with open-source flexibility, making it highly customizable for businesses with specific needs.
AI Capabilities: Basic AI features, but highly customizable.
2025 Outlook: Odoo’s open-source nature could allow for rapid AI integration, but it will need to provide more out-of-the-box AI solutions to compete with larger players.
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CRM Expert Helping Businesses Automate Sales & Boost Growth with Scalable, Efficient CRM Solutions | Authorised ZOHO & Salesforce Premium Partner | CEO CRM Masters
1 个月Great insights on the future of CRM! It's clear that AI-driven automations and personalized interactions will be key in the years to come. I believe that the CRM platform that will dominate in 2025 will be the one that seamlessly integrates with other business tools, such as marketing automation and customer service software.
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1 个月Sounds exciting! Can't wait to check it out!
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Passionate about helping businesses grow and become more efficient | monday.com certified partner | 50+ projects | Experienced Growth and CRM Consultant
1 个月Very insightful list Matt. Seeing how rapidly monday CRM is evolving, I'm certain it'll be coming for the top spot in the near future!
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1 个月It's amazing to see how tools are evolving. With the advent of artificial intelligence, automation is more crucial than ever.