RESEARCH QUALIFIED LEADS (RQL) - Intent Amplify Pvt. Ltd

The Intent Amplify’s ABMi approach provides Revenue Opportunities that are broadly categorized into:

1. Research Qualified LeadsTM or RQLs
2. Other Traditional Leads (including MQLS, HQLs, SQLs).

“Research Qualified Leads” or RQLs” are meticulously mapped leads generated for the highest possible sales conversion. A Research qualified Lead?is basically a Sales-Lead that is mapped and nurtured beyond the regular lead-generation activity. It is an outcome of:

1. Actionable Research insights that establish a rationale for a sales transaction to happen.
2. Primary Research activity that delves into the opportunity mapping for a prospect.
3. Analyst intervention to build “solutioning” to a prospect.
4. Competitive benchmarking analysis to cater to the critical success factors.

For an enterprise, growth by any definition would, directly or indirectly, mean Customer Acquisition. Customer Acquisition, in turn, is not merely about two people signing on a dotted line but involves:

1. Product/Service relevancy to a customer.
2. The appropriate time to map that relevancy.
3. Maintaining a competitive edge in the Product/Service offerings.
4. A relationship that impacts long-term business goals.
5. Market dynamics and Trends being Analysed.
6. And of course, signing on the dotted line!

Customer Acquisition is not the responsibility of the sales & marketing team alone, but of every function and role within an organization. But the reality remains that non-sales & marketing functions have other priorities than to focus on sales. This is where Intent Amplify’s ABMi delivered RQLs come into the picture