Research Analytics
Dr.Jayashree J
Associate Professor | Academic coordinator Bcom Digital Marketing and Data Mining|Research Guide |Innovation Ambassador |Design Thinker |Mentor
Market research is a form of primary research, taken from the source and providing firsthand evidence; market analytics is a form of secondary research, a summary of descriptive documentation and synthesis of data drawn from a number of sources.In marketing research, big data analytics can help marketers understand customer behavior, preferences, trends, and feedback, as well as measure the effectiveness of their campaigns, strategies, and channels. However, using big data analytics also poses some challenges and requires some skills and resources.