A Reputation for Innovation in Healthcare

Shortages of skilled staff, increased patient expectations, reduced funding - the challenges you face as a healthcare decision-maker today are numerous and constantly increasing.

Being innovative is key. With state-of-the-art, digital technologies, your hospital organization can boost its competitiveness by enhancing efficiency, improving patient outcomes, and bolstering its reputation to both potential or existing patients and staff alike.

Innovate to Enhance Patient Experience and Outcome

Advancing clinical capabilities with trailblazing equipment can play a major role in enhancing patient experience and further strengthening a hospital organizations’ reputation.

Innovations in the endoscopy workflow, for example, may improve the speed and reliability of diagnosis and treatment. EVIS X1 from Olympus is an advanced endoscopy system that integrates several highly innovative yet easy-to-use technologies to support accurate colorectal cancer screening and diagnoses to help ensure improved patient outcomes. It’s computer-aided detection application (ENDO-AID CADe) for example, uses artificial intelligence (AI) to suggest the potential presence of lesions and support clinicians in increasing the adenoma detection rate (ADR) for better patient outcomes.

Innovation Helps Boost the Reputation of a Hospital Organization

For clinicians, new and innovative technologies are attractive since they boost their ability to deliver optimal care. For example, EVIS X1 combines ENDO-AID CADe and other innovative, novel and easy-to-use technologies such as Extended Depth of Field (EDOF), Red Dichromatic Imaging (RDI), Texture and Color Enhancement Imaging (TXI), as well as proven features like Narrow Band Imaging (NBI) to support accurate screening and confident diagnoses. Furthermore, interaction with the latest technologies contributes to professional development, allowing clinicians to expand their portfolio and augment their personal value.

Olympus ORBEYE - the world’s only 4K 3D Orbital Camera System for surgical imaging - also has many benefits in this respect, as well as advantages in terms of patient care. It essentially works like a digital magnification camera projecting a 4K 3D view of the surgical site onto large screens for the entire surgical team to see. This positively impacts team interaction during surgery, facilitates surgical procedure training, and adds an extra layer of value as it can be leveraged for surgical training and conferences - providing an immersive experience to help professional development/training and also build collaborations. ?

ORBEYE also makes a revolutionary leap in terms of ergonomics, providing the ability to perform heads-up surgery with a more comfortable and natural working position.

Hospital organizations offering a combination of innovative technologies, ergonomic equipment, and a commitment to the safety, wellbeing and training of staff can therefore present an attractive package to entice skilled employees and improve staff retention.

Improve Efficiency and Drive Economic Growth Through Innovation

Innovations in healthcare can drive economic growth by improving efficiency and increasing productivity, as well as optimizing patient outcomes. For example, SOLTIVE utilizes an innovative energy source that can dramatically improve efficiency in urologic procedures. The use of this leading Holmium YAG laser ensures 2x faster stone dusting to halve the time needed for this part of the procedure and thus provide advantages in terms of efficiency and economics. Moreover, design features such as quiet operation with an air-cooled and optimized energy system significantly improve energy efficiency and reduce staff stress.

Summary

Innovative equipment can be a “reputation-booster” and simultaneously improve the health space for patients and staff alike. However, it’s probably fair to say that innovation is not just beneficial, but vital to help hospital organizations stay relevant in a competitive market.