Repurposing Content Through Social: Video

In the last several years, social media has really blown up. Especially the last several months, it has gotten even so much bigger because people are staying home and not going out as much -- thank you Corona. They're more on their computers and smartphones, and that means they are much more actively engaging on social media platforms.

This focused attention is the perfect time to take advantage of beginning a conversation with your audience.

The question now is, what is the best way to effectively engage your audience?  The answer - create content.

It could be anything from video and podcasts to social media posts, articles, and blogs. Start a discussion about your area of expertise, what are you good at, what you do, how you do it, how you can help, and generally how you add value to your niche and the lives of your target clients. 

Competition is now getting tight in social media

Now there's a lot of individuals creating content, and there's a lot of competition. So you have to stay ahead of the competition and create content regularly.

Maybe a few years ago, it was acceptable to create some content and post it a couple of times a week on social media. Now, because many individuals and brands are on social media, you have to be aware that there's a lot of competition going on, and your content will get lost and not seen if you don't post consistently and more often.

The importance of video content

Today's social media platforms are focusing more and more on video as content.

Facebook, Youtube, TikTok, and Instagram favor videos a lot more than they used to in the past. Social media platforms are moving in the direction of the video.

Also, video is something that would be very beneficial because it's much easier to connect and convey your message through compared to written words and images. Your audiences can see your personality and how you put yourself together. They get an in-depth feel for you by just watching a 1-minute or 10-minute video! 

Repurposing video content

For content purposes, it's easier to create a video and then repurpose it. 

With a single video, you can create audios, transcribe it, get quotes, and even split it into several blog posts. 

It's a very versatile type of medium that you can repurpose in many different ways down the line. 

Best practices for making your video content

Live videos on social media are the best -- Facebook lives, YouTube lives, and Instagram lives. They are favored very much so by the social media networks. These platforms put you front and center in your Live videos. 

If you aren’t comfortable creating lives, I would also recommend doing just regular videos. It is as easy as using your phone and starting to create videos. 

When it comes to creating video, audio is crucial because if your audio sucks, then it is probable that your audiences are not going to finish watching the rest of the video. So use a microphone!

Lighting is essential for your video too, so people will see you and your products easier. It allows you to set the mood for the video.

Lastly, depending on the platform, match your orientation, whether it’s horizontal or vertical.  Horizontal tends to be the most commonly used: YouTube, Facebook, Instagram, and Twitter videos are either horizontal or square. But if you're doing lives on Instagram, use vertical.

Now go out there and start creating content for your brand!