Reports Show Brands Are Seeing Less Engagement on TikTok Over Time.

There’s certainly a trend emerging in the latest social platform performance benchmark reports; TikTok engagement is way down for all brands.

Which makes sense. The more users that TikTok adds, the more competition there’ll be for attention, while brands are also now jostling for position within people’s “For You” feeds.

But it is worth noting, as three significant benchmark data reports have now highlighted this exact same fact as the key finding of their latest data notes.

First off, there’s this overview?from Rival IQ, which found that?TikTok’s current average engagement rate of 2.63% for brand content is down by more than half of what it was a year ago (5.69%).

That same finding is reflected in new data from?Emplifi, which found that TikTok?post interactions are down 26% from its highest numbers at the start of 2022.

As you can see here, both Instagram and TikTok interactions are declining over time, though TikTok’s have seen a more significant shift of late (based on analysis of over 1,000 brand profiles in both apps).

SocialInsider found the same, with its data showing that the average engagement rate for TikTok clips decline by 35% overe the past year.

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