Reporting Software Sucks

"What is the best reporting software for SEO & PPC?"

My two cents...

Most of the software creates pretty looking reports that clients don't understand anyway.

?Either they will ask you what it means or they often feel stupid asking you.

This leaves them with a deeper problem.

If they can't understand the reports, they don't know what they are buying from you.

I've found it much better to just fire up Loom and in 2-3 minutes tell them what you're doing, why you're doing it, and how it's going.?

Setting expectations means happier clients for a lot longer.

Thoughts on a post beach Thursday afternoon.

May the force be with you.

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