The Reporting & Analytics Edition

The IAB recently ran a campaign for its measurement toolkit called “Don’t be a clickhead.” The aim? To ‘wean’ marketers off measuring campaign success with clicks or click-thru rates.?

While CTR is a valid metric to measure whether users interact with a creative, it serves well as a sub-metric rather than an end goal. Brands are better off having a north-star metric that aligns with their overall business goals and includes metrics such as CTR to measure success across the marketing funnel.?

Read more in our latest blog post, “Moving Beyond CTR: How To Establish A North-Star Metric With DCO.”

Data Clean Rooms: State of Adoption

The eventual phasing out of third-party cookies by Google in 2024 and privacy laws such as GDPR and CCPA have driven brands to adopt Data Clean Rooms (DCRs) to collaborate for audience insights, data and measurement in a privacy-compliant manner. What is the state of adoption of DCRs and how are brands using it?

Here are some stats:

• 67% of brands are currently using DCRs and 19% are considering adopting them (source: IAB)
• 61% of brands, publishers and agencies have adopted DCRs in the past 2 years (source: IAB)
• By 2023, 80% of advertisers that spend more than $1 billion annually will use DCRs (source: Gartner)
• The top drivers of DCRs among marketers in North America include in-depth analytics (56%); the ability to measure campaign results (54%) and ease of data integration (52%) (source: Insider Intelligence)??

Jivox IQ Blaze: Get Instant Insights Into Personalized Marketing Campaigns

We’ve recently upgraded our reporting, analytics and attribution suite, Jivox IQ Blaze, powered by Snowflake . What’s new in this release? Instant granular insights through sophisticated dashboards. Our CEO, Diaz Nesamoney explains:

Learn more about Jivox IQ Blaze here.?

Optimization Over Creativity: How To Revolutionize Marketing With Data Insights

DCO is incomplete without ‘optimization.’ Optimizing messages across channels enables brands to achieve the holy grail of marketing: serving the right message to the right customer at the right time.?

In a recent webinar, Snowflake’s Industry Principal, Media, Entertainment and Advertisement, David Wells and Jivox’s CEO Diaz Nesamoney shared how technologies that leverage AI algorithms, ChatGPT-based queries and Data Clean Rooms can enable brands to achieve hyper-personalization successfully.?

Like our content? Subscribe to our newsletter to receive a notification every time we publish. Click here to view our previous editions.