Are Reporters Calling YOU?

Pitching the media is an incredible way to get massive visibility for your business. But what if the journalists were calling you directly? How amazing would that be?

I was texting with a client yesterday because it finally happened for her. There is one particular show on a major national television network that she would like to be a regular guest on. She's been on before but she'd like for it to be more frequent.

She regularly pitched this particular journalist but then she did something that most don't do and it's so important in relationship building... a few weeks ago, she reached out to commend him on a piece he did that she knew was very difficult for him. No pitch. No ask. Just a

"Hey, I'm thinking about you today."

Yesterday he reached out to her! He said he liked her ideas and to keep them coming and wanted to use her more regularly. I won't tell you a story here... it took time to build that relationship but she did and it worked and now she's in! The hard work paid off.

The same thing happened to me. I spent years cultivating a relationship with a Today Show producer. I was booked once for my medical boot fashions but something happened in the world and I was bumped. I was sad at that moment but I didn't stop building the relationship.

That relationship led to me being able to interview Hoda Kotb, co-anchor of the Today Show. This interview was a game-changer in my business and has led to so many other amazing opportunities.

And, that producer is now on our team coaching our clients on pitching the media. She's seen thousands of pitches in her 30+ years in the business and now she shares her expertise with them. Athough I didn't end up on the Today Show at that time, what has come from that relationship has been much more valuable.

Everything in life and business is about relationships. If being in the media is your goal, start by building relationships with a key group of journalists who cover your industry or topic. Provide value to them between pitches and don't forget the quick follow-up of "Loved that story!" This is how you get the media coming to YOU!

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Christina Daves?is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands gain visibility, credibility, and authority through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity.

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Check out her live event -?www.GetPRFamous.com?and if you're ready for more, set up a call at?www.ChatwithChristina.com