Report Sharing | 2024 Social & KOL Marketing Trends Report

Discover key insights from the "2024 Social & KOL Marketing Trends Report" on user habits, industry trends, and social media changes.

Get the 2024 Social & KOL Marketing Trends Report with OctoPlus Media!

The newly released “2024 Social & KOL Marketing Trends Report” is a must-read for every marketing professional! Co-produced by Miaozhen Systems, the Miaozhen Academy of Marketing Science, and the China Advertising Association, this report delves into the latest dynamics and trends in social media and KOL marketing through thorough exploration and data analysis.?

We’ve summarized the key highlights of the report to help you quickly and effectively grasp the essentials:

• Users’ Media Habits (Including All Internet Users, Xiaohongshu, and Douyin Users): An in-depth exploration of current user media habits to uncover brand marketing opportunities.
• Industry Investment Trends (Advertisers, Influencer Marketing, Brand Advertising): Insights into where the industry is heading in terms of advertising investment.
• Influencer Trends and Platform Content: Detailed analysis of content trends to better understand users’ preferences.
• Changes in the Current Social Media Ecosystem: Understanding the evolving landscape of social media.

By understanding users’ interests and behaviors, we can create better marketing content, strengthen interactions with followers, and enhance the impact of our content. This report not only analyzes current user habits and platform changes but also offers a profound understanding of the marketing landscape and forecasts future trends.

Contact us today to get the original report! (The report is in Chinese)