REPORT: HOW TO IMPROVE APP CONVERSION
Originally published at: seductive-mobile.com
Do you know what’s the average revenue of commercial apps?
90% of Apps make less than $500/month with poor app conversion.
There can be 2 reasons for that: Either there’s a shortage of traffic, or it just doesn’t convert. While promotion is another interesting topic, today I’d like to talk about the latter one.
Let’s think about where you lose your customers, here’s typical funnel:
1) Appstore Page 2) First launch 3) Retention 4) Payments 5) Crashes and errors 6) Shares.
In our studies, we found lots of minor edits that can improve app conversion and can be multiplicators to the end profits. If you own an app, you better know those best practices.
Here’re some results of our findings:
A/B testing with icon and screenshot can improve app conversion up to +30% of traffic (for both)
- A/B testing with icon and screenshot can bring up to +30% of traffic (for both)
- Several step tutorials are hardly ever read
- Registrations are frequently useless and are another barrier for app conversion if content is blocked at the start
- Push-notifications are one of the best tools for retention, in other cases personalized pushes increased profits threefold
- Chances for sharing are much higher just after a user is satisfied
Whether you have some apps running or just thinking about getting one, get the complete picture on what app conversion is and how it’s important besides just a great product.