THIS REPORT CAN IMPROVE YOUR BOTTOM LINE BY $10k

Have I got your attention? Xero Australia has released a brilliant and informative Small Business Insights report. You probably need to stop what you are doing right now and read it from cover to cover. It's everything I've been living and breathing for years (through my YouTube channel, Cloud Stories podcast, an online MasterMind group, and curated eco-system newsletter – all available for free!) for years - but here we have - solid data supporting our belief that Apps are AWESOME!

There are many things that you can do with this report - but the first thing I would do is go through it and identify what data in this report is relevant to your DESIRED client base. Is it Figure 2, popular app types broken down by industry? Or is it firms on Xero using Apps grew revenue by 5.5%, compared to revenue growth of 3.6% of firms on Xero with no connected apps (Page 1.). Or is it businesses increased ICT spending by 67% and shifted much of their spending from hardware to the cloud, Figure 3. Or is it businesses with access to fast and reliable internet grew employment by one third more than those without such access (Page 1)

Activate the highlighter and run through what you think would be of interest to your client base. Then for each FACT write one or two sentences about it: What does it mean? What does it mean for your clients?How can you help them achieve this?

Identify some of your favourite Apps that suit your desired client base. Explain what they do. Explain how they will benefit your client.

MinuteDock is a simple to use time-tracking solution, that helps you track time to tasks, and projects and monitor budgets, and seamlessly pushes into Xero generating detailed invoices. It ensures all revenue opportunities are captured, and helps you efficiently manage your time.

Then you might want to grab a copywriter - to refine what you have written - Bill Harper is awesome. Add the report link and a great image to accompany the article.

Then (1) Post it on your website. (2) Post it on LinkedIn. (3) Send it out in a newsletter (4) contact your local small business journalist and send them the article, plus say you have it back up with DATA from this report, tell them you are available for comment. Give them a call to follow up.

Journalists LOVE data and they always need data sources for quality articles.

ENJOY THE LEADS GENERATION this will bring you.