[REPLAY] How to win Clients on the NEW LinkedIn

Did you know that up to 80% of your success in the NEW Economy depends not on ???????? ?????? ????????, but rather on ?????? ?????? ???????? ?????

In other words, how your Target Audience perceives the Value you have to offer them - and whether or not they perceive you and your Brand to be trustworthy, determines your success on the NEW LinkedIn more than ever.

If you didn't have a chance to join 2,356 LinkedIn members last week on the LIVE Webinar, and wish to discover the 7 Critical Success Factors on "How to win Clients on the NEW LinkedIn", please read on.

What we have discovered

Over our collective 30 years of building global brands and structuring close to $2bn of corporate deals across 25 countries, we learnt that the best brands excel at activating the single most important Driver of Business Growth:

Pre-suading Your Target Audience

In other words, building your brand to a stage where your target audience is buying into you and your brand before they even speak to you.

This is more important than ever today, since the buying behaviour of your clients has changed dramatically over the past 18 months.

B2B Buyers have fundamentally changed

Consider this:

??The Conference Executive Board found that 57% of Buying Decisions are made before Sales Rep Involvement;

??Our own research has shown that up to 70% of B2B purchase decisions in Telco’s are made before your buyer is involving the vendor;

??And Forrester has released data that demonstrates that 71% of all Tech Buyers determine their Vendor Selection without ever speaking to you.

CONCLUSION: You may win or lose a Deal without ever being involved in the sale.

Scaling Your Business is dependent on Channel Partners

This is why channel partners have become ever more important in enabling you to earn access to market. Did you know the following?

??Microsoft sells 96% of their products through Channel Partners (a total of 450,000 and counting)

??Salesforce is planning to double their revenue by onboarding 250,000 channel Partners;

??The overall majority of Channel Partners (80%+) are non-transactional, meaning their job is to influence the market rather than to sell?

CONCLUSION: You don't need sales people but rather channel partners and promoters that help you influence the NEW Market Place

Is Your Brand PRE-Selling You?

When I was growing up in the divided city of Berlin, Germany, it was the far away island of Mauritius that was pre-sold to me at the early age - not by a marketer or a sales rep, but none other than a fellow learner of mine at school who had the good fortune of spending his summer holidays at the famous beaches of Mauritius - and the memories he shared at school more than thirty years ago, have lingered with me to this day and influenced my decision to keep visiting the island more than once.

In last week's interactive MasterClass, Dr Nik & Yathin Soni revealed the 7 Critical Success Factors you need to put in place in order to attract Clients on the NEW LinkedIn

These are the Success Factors have been instrumental in helping us earn the following:

? 25 High Value Clients on a Call in 10 Days

? 40%+ Conversions from LinkedIn Prospects to Clients

? Developing Strategic Relationships with over 100 Global Leaders in 18 Months

NEXT: How to master the NEW LinkedIn Algorithm

Once your LinkedIn Brand is pre-selling you to your audience, you need to master the currency of the NEW Economy, this being Content Marketing.

Join my DealMaker Twin Yathin Soni and myself and discover the latest changes to the LinkedIn Algorithm on 12 May 2022 (register here):

? Why Life on LinkedIn starts at 60!

? The Magic Number of HASHTAGS

? The BEST & WORST of Times to post

? The Power of DWELL Time

? The GOLDEN Hour

? When to switch on The CREATOR Mode

? Why Tagging can land you in HOT Water

? How Comments are KING

? Why Sharing is NO LONGER Caring

? The Power of the NEW LinkedIn Newsletter

• on Thursday 12 May 2022
• at 15h00-16h00 SAST (GMT+2)
• register online here