Repeat, Loyal Customers
There are a variety of ways to keep customers coming back - again and again! There are loyalty programs, regular sales and promotions, special packages, bundled services, etc.
In franchising, there is a good representation of businesses that utilize memberships. This business model keeps
Most people think of a gym for this kind of model. However, in franchising, there are different types of businesses that also offer memberships.
These are repeat services people desire on a regular basis. They are also “affordable luxuries” that don’t get cut from the budget like a vacation cruise does.
A concern about this business model is the attrition of members. Most personal services like these are about the experience the customer has. This is where customer service can be THE differentiator that has clientele coming back again and again or going to a competitor.