Repeat In-Store Customers: 5 Ways to Upgrade Loyalty Using Engaging Brand Activations

To build a loyal client base that will support your commercial property for generations to come, it's important to highlight that the memories we remember tomorrow are being experienced today. Here are 5 ways to ensure your offer stands the test of time and truly impresses your visitors using engaging brand activations!?

#1 Create unique seasonal experiences

Why should your potential client visit your commercial property and not the competitor who might be a 10 min. shorter drive away ? Loyal clients are willing to put way more time and effort into visiting yours if you can prove to them once it’s worth their while. It’s primordial to keep in mind that every month and season, people are being shown promotions all around for a variety of seasonal occasions. As much as it’s important to also seize that opportunity when the time comes, the experience your property has to offer as a whole also importantly impacts the decision. Make the most of your space with customized installations to truly stand out while welcoming your guests in style. Sometimes simple greenery and themed hang out areas is all it takes to enhance the vibe!?

#2 Build community driven traditions?

If you want to make sure your clients prioritize your property, your offer has to be meaningful for them. By building community driven traditions around certain seasons or holidays, you give everyone something to look forward to year after year. Whether it’s the annual lighting of the Christmas tree, a colorful egg hunt with the easter bunny or reading sessions with the young ones, your locals will thank you for the effort you put into creating fun, safe and refreshing environments for families. That way, you also create new memories that will last for generations to come!?

#3 Make the most of user created content on social media

Near every trendy looking scenery is a committed content creator or selfie enjoyer who’s on the look out for one of those. Catch everyone’s attention with spectacular photo opportunities that will stop people on their way to capture the moment. Track this important engagement online to better connect with your audience. Brand activations, from photo cut-outs to complex art installations, are truly beneficial ways to optimize user creators content you can then share and engage with.?

#4 Follow closely the trends and upcoming technologies

Keep an eye out for the new trends and upcoming technologies online to make the most of your available space. The art and design industry is evolving quickly and there are many new ways to imagine, design or build viral commercial experiences that you may not know about, but would save you time, effort and money.

#5 Ask for professional help with the ideation of truly imaginative brand activations

To bring to life innovative, creative and durable brand activations, make sure to thoroughly research the company you want to partner with. Professionals like Studio Artefact have many decades of industry-leading expertise in themed experiences and decors for shopping centers all over North America. You want to keep an eye out for the quality of the materials being used in your production so you don’t have to replace it every couple years. With a durable installation, you can easily tune the look of it by refreshing the surrounding elements without breaking the wallet!?