Rental is the Trend—The Best Baby Products in the U.S., for a Fraction of the Retail Price

February 2, 2023 - Millennial and Gen Z parents are completely changing the game when it comes to buying baby products. With threats of a recession looming, parents are reconsidering pricey toys and recurring subscriptions and instead are demanding safe, sustainable second-hand options for the cost-saving benefits and reduced environmental impact. According to Google, the search term “second hand toys” saw a 310% increase in 2022 alone!?

This new generation of parents prioritizes their eco-conscious values when shopping and has proven they love renting their wardrobes with brands like Rent the Runway, Nuuly and Armoire and they’re willing to scroll through online second hand stores like Poshmark for the right pair of shoes or accessories. The same can be said about their interest in sustainability and rentals when it comes to parenting and baby products.

Enter Tiny Earth Toys, who has partnered with the highest quality wooden toy manufacturers from all over the world, including PlanToys, Wee Gallery, and Tender Leaf Toys to curate premium educational products, and rent them to thousands of families across the U.S. so they have the educational toys they need, for the short time they need it most for their little one. Parents access these premium toys for approximately 16% of the retail cost while also increasing the life of these toys by 5x on average.

And with significant customer demand, Tiny Earth Toys is proud to announce their rental partnership with Monti Kids—offering parents their first chance ever to rent the best Montessori toys on the market.?

Tiny Earth Toys has seen incredible growth since they started in early 2021 with YOY search volume for “tiny earth toys” up 173% compared to the meager 23% growth for “toy subscription”.?

“I saw an opportunity to remove clutter from our home, and provide better, age-appropriate educational toys, without adding to our environmental footprint” says Founder and CEO, Rachael Classi .

The rental company sends a new set of toys to families every 2 months, and they send the previous toys back. Parents can rent everything from premium nursery furniture, to clothes, and now toys. It’s not only sustainable—helping keep plastic out of landfills—but it’s also a more affordable option. And a trend that will continue to grow in 2023.