Sharewashing is a term used to describe companies that use the language of the sharing economy to market their services, even though their business models do not truly embody the principles of sharing. This practice is similar to "greenwashing," where companies falsely claim to be environmentally friendly.
When it comes to clothing rental, there are two main types of platforms:
- Brand-based rental platforms: These allow you to rent clothes directly from brands or through larger platforms that manage inventory.
- Peer-to-peer rental platforms: These enable you to rent clothes from other consumers, fostering a more direct and community-driven exchange.
According to a study by the Ellen MacArthur Foundation, peer-to-peer models can be up to 20% more sustainable than inventory-based rental businesses. By removing intermediaries and avoiding garment stockpiles, these models help reduce environmental costs associated with logistics, transport, and packaging.
Here are the top 6 peer-to-peer clothing rental platforms curated for you:
- Tulerie: Tulerie is a luxury peer-to-peer rental platform that allows users to rent high-end fashion items from each other's closets. The platform emphasizes sustainability and community, offering a modern, eco-friendly way to refresh your wardrobe. Tulerie features a wide range of designer pieces, making it a great option for those looking to try luxury items without the commitment of buying.
- Pickle: Pickle is a peer-to-peer rental marketplace that connects users with trendy items from their city's coolest closets. With over 120,000 items available for rent, Pickle offers a convenient door-to-door delivery service. Users can rent designer pieces for various occasions, such as weddings, parties, and vacations.
- BARO: BARO is a peer-to-peer fashion rental marketplace that allows users to rent designer, vintage, and one-of-a-kind dresses. The platform offers a curated collection of unique pieces, making it an excellent choice for those seeking standout items for special events
- By rotation: A community-powered platform transforms how we consume fashion, by empowering and connecting like-minded individuals. By Rotation's vision is to become the world's largest dynamic shared wardrobe empowering people financially and environmentally.
- Hurr Collective: Back in 2018, CEO Victoria Prew was struck by a home truth: fast fashion has created a demand for “newness” that has no place in a sustainable future. Something had to be done to remedy the bad habits of the industry. A solution? Renting not buying.
- ReSuit?- ReSuit is a peer-to-peer clothing-sharing app designed to reduce waste in the fashion industry by allowing users to buy, rent, or sell clothes directly to each other. The platform features a unique fit algorithm that generates accurate measurements from a photo, ensuring a perfect fit and minimizing returns. By capturing precise measurements from photos of fully clothed bodies, ReSuit's advanced technology helps reduce size-related returns and environmental waste across the supply chain.
